Tuesday, December 7, 2010

Working Elkton’s Best Advertising Spot, the Philly Pretzel Man Puts His Product Before Customers

For original article click here.

In this age where Google has virtually become the mass media of the 21st century, advertising methods are undergoing a revolutionary change in Cecil County. Before this digital age arrived businesses had just a few traditional outlets, but now there are many emerging ways for promoting a product.

Still some people prefer to do things the old-fashioned way. One business that uses a method that’s been around for a century or longer is Elkton’s Philly Pretzel Factory on Bridge Street. Most days, the “Philly Pretzel Man” is seen on what has to be the county’s best advertising real estate hawking those tasty pretzels. Hour after hour, as cars rush by, he waves, holds up his sign, and uses some friendly antics to catch the eye of passing motorist. Over the weekend, he was out there in his Santa suit, which was getting lots of attention.

In an age when we hear about Facebook, Twitter, blogs, podcasts, streaming and much more, his style is almost a throwback to an earlier era of direct promotion, the old sandwich-board hawkers. It is apparently very effective as motorist look for that friendly wave while passing through the busy intersection. Something else that speaks to the effectiveness of this space as a form of direct advertising is the competition he faces for the valuable spot, especially during the election season. The Elkton FOP and many candidates for the town and county offices were out there taking over that premium medium-strip for a few hours. Sometimes instead of the friendly “Pretzel Man” passersby see a man “standing for freedom” with his flags and political signs about the president, congress or other matters of the moment.

Monday, December 6, 2010

Philly Pretzel Factory Gets Scrappy with Newest Product Launch

Growing Soft Pretzel Franchise Takes a Stab at Hard Pretzels; Experiments with Online Sales

Just six months after the launch of their revolutionary and wildly popular Pretzel Cheesesteak, Philly Pretzel Factory is at it again, and this time, you don’t need to go to a Philly Pretzel Factory location to get a taste. Philly Pretzel Factory introduces “Scraps,” the newest Philly Pretzel Factory invention.

While Philly Pretzel Factory head honchos have long pondered how to sell their original soft pretzel at top-notch quality outside of their locations, they’ve finally come up with the next best thing, and it’s tasty. Scraps are hard pretzel pieces packaged individually—but these are not to be confused with anything you’d get for free on an airplane. Philly Pretzel Factory’s Scraps come doused in five unique flavors: milk chocolate, dark chocolate, honey mustard and onion, cheddar cheese, and spicy buffalo.

The 120-plus unit franchise known for their original and authentic Philly-style soft pretzel wants to give customers a legendary Philly Pretzel Factory product that can be sold to last the test of time, and experiment with online retail sales.

“We envision reaching even more pretzel lovers with the launch of Scraps,” said Dan DiZio, CEO and Co-Founder of Philly Pretzel Factory. “While we’re still concentrating on expanding the brand up and down the East Coast, we are giving potential customers a chance to try us out before we even open stores in their locations. We think this will help build up a wider fan base and even contribute to franchise development.”

The decision to launch Scraps now was strategic for Philly Pretzel Factory. According to DiZio, they want to tap into the holiday retail sales market. “Scraps make a great stocking stuffer,” said DiZio.

And they’re not stopping with Scraps. More innovation is in the works for Philly Pretzel Factory as they test out several other new products to launch in 2011.

“This is just the tip of the iceberg for us. There’s so many ways to enhance the original pretzel and although I can’t say exactly what’s in testing phase, just be assured that your palate will be pleased,” said DiZio.

DiZio teamed up with college buddy Len Lehman in 1998 to create the first blueprint of the Philly Pretzel Factory. Today, the brand has grown from a single location in the Mayfair section of Philadelphia to a 120-plus-unit franchise with plans to add 20 more locations in 2011.

As the world’s largest Philly-style bakery, Philly Pretzel bakes fresh, delicious soft pretzels delivered to customers “Hot Outta The Oven.” Each pretzel, made from a mix of only the finest pretzel ingredients, is hand twisted to ensure quality and freshness.

With its menu strategically priced for any economy, the brand continues to thrive in 2010, never wavering from its commitment to its customers.

“Our founder’s principal of giving our customers great Philly-based tasty treats has caught on nationally. With an incredible following, we are positioned for steady growth throughout this year,” said Marty Ferrill, VP of Operations.

Monday, November 22, 2010

Philly Pretzel Factory Featured Nationally on CBS Sunday Morning Show

Over the weekend, Philly Pretzel Factory was featured nationally on the CBS Sunday Morning Show. In the segment, Dan DiZio and Len Lehman discuss the history of the Pretzel in Philadelphia, their entrepreneurial story and how they have been able to sell 25 million pretzels. The segment can be found below and a corresponding article can be found by click here.

Tuesday, November 9, 2010

Philly Pretzel's newest location in Harrisburg featured on Fox 43

Philly Pretzel Factory was recently featured in a live-on-the-scene four-part segment (adding up to a total of 8 minutes on the air) at the newest Philly Pretzel Factory in Harrisburg! The four segments aired live on Fox 43’s Morning News yesterday morning, and featured new Philly Pretzel Factory owner/operator Steve McDaniel. In the segments, Steve gives a great overview of all the products PPF has to offer, from their award-winning soft pretzels to their Philly Cheesesteak Pretzels to their butter cream dipping sauce! He lets the news anchor, Melanie Gardner, test out the products and then proceeds to show how the pretzels are made, from mixing up the yeast and flour and water to rolling out the dough into PPF’s signature shape. Then, Melanie gets to try her hand at pretzel-rolling and Steve unveils some special customized Fox 43 pretzels made just for the show. Posted below are the four segments which aired live on Fox 43.







Thursday, October 28, 2010

Philly Pretzel Factory Featured in York Daily Record

Philly Pretzel Factory was recently featured in the York Daily Record in an article entitled "Former state cop is now 'the pretzel guy' in Windsor Twp." The article features Greg Mitchell, the franchisee of the Windsor Township location. It focuses on his entrepreneurial story in which he was a police officer for 30 years before becoming a Philly Pretzel Factory franchisee. A portion of the article is included below and can be read in its entirety by clicking here.

Former state cop is now 'the pretzel guy' in Windsor Twp.
By Kevin Horan

During his 30 years with the Pennsylvania State Police, first in York and then in Harrisburg, Greg Mitchell noticed that many people feel apprehensive talking with a police officer.

Even his neighbors chose their words carefully around Mitchell, he said. If they discussed going out the previous night, they were quick to add, "I only had one drink." If they said they were speeding, they made sure to include, "it wasn't very fast."

Mitchell retired from the force in 2008 and entered a new line of work.
The apprehension that once marked his day-to-day interactions with the public, he said, is no more.

"Most people know me as 'the pretzel guy' now," he said.

(Read More)

Wednesday, October 20, 2010

Philly Pretzel Factory Featured in Egg Harbor Township

Philly Pretzel Factory was featured in the Current of Egg Harbor Township entitled “Breast Cancer Fundraiser with a Twist.” The reporter interviewed Eileen and Ed Diacovo about the breast cancer fundraising initiative where they are selling pretzel ribbons to benefit the Susan G. Komen Foundation. The article is accompanied by a photo of Eileen and Ed with ribbon-shaped pretzels. The Diacovo’s talked about their participation with Philly Pretzel Factory in this campaign for the past four years. This article will raise awareness of this campaign and drive traffic to their location! Check out the image below and click on it to read the full article on page 20.

Philly Pretzel Factory twists for the cure

The Philly Pretzel Factory was recently featured in the Appen Newspapers in an article entitled “Twist for the Cure.” In an effort during National Breast Cancer Awareness Month, Philly Pretzel Factory has partnered with the Susan G. Komen Foundation in efforts to help raise money for breast cancer research. This fundraiser is especially meaningful to local Milton franchisee, Jill Erhardt as she is a cancer survivor herself and understands the importance of the Susan G. Komen foundation. To support this cause, the Milton Philly Pretzel Factory will be donating 50% of the proceeds from the ribbon shaped pretzels to the Susan G. Komen Foundation, in addition to giving guests a pink ribbon to place on their wall of fame. Jill also discusses that 99% of her business is making custom shaped pretzels such as falcon for the Falons game or a GT for Georgia Tech. Check out a portion of the story below or read the full article here.

Twist for the Cure
by Jonathan Copsey

October is dedicated to Breast Cancer Awareness, and the folks at Milton's Philly Pretzel Factory have taken the message to heart by baking ribbon-shaped pretzels and donating half of the sales of these pretzels to cancer research.

Jill Erhardt is one of the owners of the Milton location and is also a cancer survivor, so helping the cause is an important one for her.

"I've been cancer-free for 11 years now," said Erhardt. "It's very important for me to make people aware to do all the things you need to do to stay healthy."

Whether it's eating a fat-free pretzel from the PPF or leading a healthy lifestyle, Erhardt wants to help the cause, however possible. So her shop will be making pretzels in the shape of the pink breast cancer ribbon throughout the month.

"Ninety-nine percent of our Business is making custom shapes," said Erhardt. "Whether the ribbon or the 'GT' for Georgia Tech games or a falcon for the Falcons game, we make all sorts." (Read More)

Tuesday, October 19, 2010

Philly Pretzel Factory Featured in the Island Packet

To raise awareness for breast cancer awareness month, Philly Pretzel Factory of Bluffton led by local entrepreneurs, Lou Sist and Nick Frunzi, has teamed up with the Susan G. Komen Foundation to raise money for a great cause. Throughout the month of October, Philly Pretzel Factory will be twisting ribbon shaped pretzels and selling them for $1.00 and 50% of the proceeds will be going toward breast cancer research. This is a great way to awareness for the philanthropic initiative in October and will let consumers know that they can buy pretzel ribbons and some of the proceeds will be donated back to the Foundation. Philly Pretzel Factory was recently featured in an article in The Island Packet. You can view the article in its entirety here.

Pretzel company marks breast cancer awareness month with a twist

Philly Pretzel Factory in Bluffton is selling pretzels shaped as ribbons this month to mark breast cancer awareness month.

The eatery at 50 Burnt Church Road, owned by Lou Sist and Nick Frunzi, will donate half the proceeds to the Susan G. Komen Foundation to help fund breast cancer research.

Customers who buy a pretzel ribbon will receive a paper pink ribbon to sign and place on the eatery's "Wall of Fame."

October also is national pretzel month.

(Read More)

Philly Pretzel Facotry Featured in Gloucester County Times




The Philly Pretzel Factory was recently featured in the Gloucester County Times in an article entitled “Philly Pretzel Factory joins fight against breast cancer.” In an effort during both National Breast Cancer Awareness Month and National Pretzel Month, Philly Pretzel Factory has partnered with the Susan G. Komen Foundation in efforts to help raise money for breast cancer research. In Gloucester County, this effort is being led by local franchisee, Jay Inglehearn, who is delighted by the partnership for the month of October. Jay lets residents of the area know, that at his specific location in Williamstown, they will be donating 100% of the proceeds from the ribbon shaped pretzels to the Susan G. Komen Foundation, in addition to giving guests a pink ribbon to place on their wall of fame. This partnership last year raised over $11,000 for The Foundation and has goals exceeding $20,000 this year. This is an opportunity for Williamstown residents to become part of a national campaign by contributing to a great cause. You can read the full article here.

Philly Pretzel Factory joins fight against breast cancer
By Kelly Roncace


The recent rise in unemployment has left many people out of work without health insurance.

While not being insured can be devastating to anyone, women battling breast cancer can suffer severe setbacks if they are unable to receive the medical attention they need.

In an effort to help breast cancer patients in the community, the Philly Pretzel Factory corporation reached out to the Susan G. Komen for the Cure’s Philadelphia chapter last year.

“The company touches so many families in the community, some who may not even know about the Susan G. Komen foundation,” said Elaine Grobman, executive director of the Susan G. Komen for the Cure’s Philadelphia affiliate. “They were worried about women in the community and wanted to help those who are battling cancer.”

Jay Inglehearn, manager of the Philly Pretzel Factory in Williamstown said the Pretzel Factory will be selling breast cancer ribbon-shaped pretzels for $1 during the month of October.

“The Philly Pretzel Factory of Williamstown is donating 100 percent of all pretzel ribbon proceeds to the foundation,” Inglehearn said.

Each ribbon pretzel purchased also comes with a pink paper ribbon that will bear the name or a message from the contributor, and hang in the store, he said.

“This is the second year we’ve partnered with the Pretzel Factory,” Grobman said. “Last year they raised $20,000 and they are hoping to raise even more this year.”

(Read More)

Monday, October 18, 2010

Philly Pretzel Facotry Featured in Patriot-News

The Patriot News has just published an article called “Philly Pretzel Factory to open in Susquehanna Township.” The article announces the opening of Philly Pretzel Factory’s newest location in Susquehanna Township, which is set to open mid month. It describes the popularity of the nearby store on the West Shore as the reason why the new owners are opening up on the East Shore. Check out the full article here.

Philly Pretzel Factory to open in Susquehanna Township
By Sue Gleiter

The Philly Pretzel Factory draws big crowds at its Hampden Twp. store for the traditional Philadelphia-style pretzels. Now, those living on the East Shore won’t have to drive so far for a pretzel fix.

One is scheduled to open mid-month at 530 N. Progress Ave. in Susquehanna Twp. near the CVS.

Owners are Steve McDaniel, a retired Pennsylvania State Police major and commander, and John Brumbaugh, a Realtor with Long & Foster Realtors. The pair decided to open the franchise after witnessing the popularity of the West Shore shop.

The first Pretzel Factory opened in 1998 in Mayfair, Philadelphia, under the guise everyone would find hot fresh pretzels waiting for them when they walked through the doors. Today there are more than 100 stores along the Eastern Seaboard.

(Read More)

Philly Pretzel Factory Featured in The Phoenix

The Philly Pretzel Factory was featured in The Phoenix over the weekend in a special Pink edition of the newspaper in an article entitled “Philly Pretzel Factory ‘twists’ for a cure,” The article discusses the Phoenixville location of the Philly Pretzel Factory, ran by Jim and Julie Powers who have been actively participating in this fundraiser for four years now, getting especially involved the last two years since the whole brand has decided to partner with the Susan G. Komen Foundation. Julie holds this annual fundraiser close to heart, as her sister-in-law is a 7 year survivor against the breast cancer fight. The special ribbon shaped pretzels are being sold for $1.00 each and 50% of the proceeds are going back to The Foundation. A portion of the article is included below and it can be read in its entirety by clicking here.

Philly Pretzel Factory "twists" for a cure
By Lean Pettit

To help celebrate Breast Cancer Awareness Month, Phoenixville's Philly Pretzel Factory will be selling ribbon shaped pretzels and donating half the profits to Susan G. Komen for the Cure.

Philly Pretzel Factory has been running the breast cancer fundraiser for two years, but Jim and Julie Powers, owners of the Phoenixville location, as well as a location in West Chester, have been doing a breast cancer awareness fundraiser for four years.

Julie said, breast cancer has touched their family her sister-in-law is a seven year survivor.

The pretzel ribbons are sold for $1 and 50 percent gets donated to Susan G. Komen for the Cure. They are also selling pink ribbon paper, 100 percent of the profits of the sale from the paper ribbons gets donated.

At the end of the month, all the franchises combine the money and one large check gets donated.

Last year during the breast cancer awareness fundraiser, Philly Pretzel Factory raised $11,000. This year's goal is $20,000.

"Breast cancer is one of the most frequently diagnosed cancers today and we feel a profound sense of responsibility to support causes that are so close to our franchisee's and staff's hearts," said Dan DiZio, CEO and Founder of Philly Pretzel Factory. "To us, there's a reason why National Pretzel Month and Breast Cancer Awareness Month are the same month."

(Read More)

Friday, October 15, 2010

Philly Pretzel Factory Featured in The News Journal

Philly Pretzel Factory was recently featured in an article in The News Journal entitled, “Businesses Using Pink Link to Connect with Community.” The article discusses the ways that business owners in the local community have gotten involved to support this great cause and how it is a great way to get involved in the community. Megan Burke of Philly Pretzel Factory discusses her own personal experiences with breast cancer and how it is such an important issue to support. The article explains that Philly Pretzel Factory will be selling ribbon-shaped pretzels for the month of October. This story delves into the importance of businesses supporting these types of causes. A portion of the article is included below and it can be read in its entirety by clicking here.

Businesses using pink link to connect with community
By Eric Ruth

... It's also a personal issue for Megan Burke, owner of the Philly Pretzel Factory franchise on Naamans Road. She has had a grandmother and aunt diagnosed with the disease, something that enhances the meaning of the "pink ribbon" pretzels her store offers in October. It's an issue that she and her employees face even on the job, she said.

"We have one customer who was diagnosed with breast cancer last year," she said. "During her treatment, we would see her with hair, without hair, with her bandanna."

(Read More)

Philly Pretzel Factory Featured in Wall Street Journal

The Wall Street Journal recently featured Philly Pretzel Factory franchisee Mark Cooper. Cooper discusses with WSJ reporter Julie Bennett how strategies he picked up in corporate America have helped him achieve success as a franchise owner and operator. Cooper and his wife Karen left the corporate world to get out of the daily grind and take their expertise and apply it to their own business. Karen is responsible for recruiting, training and managing employees while Mark takes the lead on selling pretzels to key decision makers. Below is a PDF of the article.

NATIONAL. Wall Street Journal 10 7 10

Wednesday, October 13, 2010

Philly Pretzel Factory's Twisting for a Cure Featured in the Virginia Gazette

Philly Pretzel Factory was recently featured in an article in the Virginia Gazette entitled, “Pretzels Raise Awareness, Money for Breast Cancer Research." October is not only national pretzel month, but it is also breast cancer awareness month, so all of the Philly Pretzel Factory locations throughout the franchising system have teamed up with the Susan G. Komen Foundation to raise money for a great cause. Last year during their breast cancer awareness month campaign, Philly Pretzel Factory's more than 100 stores raised over $11,000. The goal is to be able to donate at least $20,000 to the Susan G. Komen Foundation this year. This is a great way to awareness for the philanthropic initiative in October and will let consumers know that they can buy pretzel ribbons and some of the proceeds will be donated back to the Foundation. Below is a portion of the article and the article can be read in its entirety by clicking here.

Pretzels raise awareness, money for breast cancer research

During October, Philly Pretzel Factory on Monticello Avenue will sell pretzels shaped as ribbons to raise awareness about breast cancer.

Half of the proceeds from the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund breast cancer research. Once a customer buys a signature pretzel ribbon, that customer will receive a paper pink ribbon which they will sign and place on Philly Pretzel Factory’s “Wall of Fame.”

Last year during their breast cancer awareness month campaign, Philly Pretzel Factory's more than 100 stores raised over $11,000. The goal is to be able to donate at least $20,000 to the Susan G. Komen Foundation this year.

(Read More)

Monday, October 11, 2010

Philly Pretzel Factory's Twisting for a Cure Featured in Edison Sentinel

Philly Pretzel Factory was recently featured in an article in the Edison Sentinel entitled, "Pretzel Factory twisting for a cure." October is not only national pretzel month, but it is also breast cancer awareness month, so all of the Philly Pretzel Factory locations throughout the franchising system have teamed up with the Susan G. Komen Foundation to raise money for a great cause. Throughout the month of October, the Philly Pretzel Factory locations will be twisting ribbon shaped pretzels and selling them for $1.00 and 50% of the proceeds will be going toward breast cancer research. This is a great way to awareness for the philanthropic initiative in October and will let consumers know that they can buy pretzel ribbons and some of the proceeds will be donated back to the Foundation.

Pretzel Factory twisting for a cure

EDISON — October is an important month for the Philly Pretzel Factory. Not only is it National Pretzel Month, but it is also Breast Cancer Awareness Month.

Rohi Batra, owner of the Philly Pretzel Factory of Edison at 960 Amboy Ave., is committed to twisting for a cure. Throughout the month, the shop will sell pretzels shaped as ribbons to raise awareness about the importance of breast cancer awareness. Fifty percent of the proceeds from the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund breast cancer research. Once a customer buys a signature pretzel ribbon, he or she will receive a paper pink ribbon to be signed and placed on the Philly Pretzel Factory’s Wall of Fame.

During last October’s campaign, the Philly Pretzel Factory raised over $11,000. Its goal is to be able to donate at least $20,000 to the Susan G. Komen Foundation this year.

“Breast cancer is one of the most frequently diagnosed cancers today, and we feel a profound sense of responsibility to support causes that are so close to our franchisees’ and staffs’ hearts,” said Dan DiZio, CEO and founder of the Philly Pretzel Factory. “To us, there’s a reason why National Pretzel Month and Breast Cancer Awareness Month are the same month.”

DiZio teamed up with college buddy Len Lehman in 1998 to create the first blueprint of the Philly Pretzel Factory. The brand has grown from a single location in the Mayfair section of Philadelphia to more than 100 franchises.

(Read More)

Thursday, October 7, 2010

Philly Pretzel Factory's Twisting for a Cure Featured in Mooresville Tribune

The Philly Pretzel Factory was recently featured in the Mooresville Tribune in an article entitled, “Sales of special pretzels will help fight breast cancer.” October is not only national pretzel month, but it is also breast cancer awareness month, so all of the Philly Pretzel Factory locations throughout the franchising system have teamed up with the Susan G. Komen Foundation to raise money for a great cause. Throughout the month of October, the Philly Pretzel Factory locations will be twisting ribbon shaped pretzels and selling them for $1.00 and 50% of the proceeds will be going toward breast cancer research. A portion of the article is included below and the article can be read in its entirety by clicking here.

Sales of special pretzels will help fight breast cancer
By Megan Sprague

Customers at the Philly Pretzel Factory in Mooresville can help battle breast cancer when they buy specially-shaped pretzels this month.

The Pretzel Factory, located at 591 River Highway, has teamed with the Susan G. Komen Foundation for the second year in a row to bake ribbon-shaped pretzels for $1 each.

Fifty cents from each purchase will be going to the foundation, and everyone who purchases the ribbon-shaped pretzel will have their name put on a certificate to be displayed in the store.

“We got a great response last year, and it’s very heart-warming to see everyone take part in this,” said owner Gary Heck. “When we opened about two and half years ago, we did our own fundraising for breast cancer, but now the corporation has gotten in on it, and I’m glad to see it’s spreading.”

“I’m glad there are communities out there who care enough to make sure women in their area are receiving awareness, detection and treatment,” said Elaine Grobman, executive director of the Susan G. Komen Foundation, Philadelphia affiliate.

“Especially in this economy, there are women who need our help and you can touch so many lives simply by purchasing a pretzel. Every $100 buys a mammogram, so please step up and help moms, sisters and daughters in your community.”

The store and its employees will also be decked out with pink ribbons, posters and balloons. Over all, $11,000 was raised franchise-wide last year and this year, the goal is $20,000.

(Read More)

Tuesday, October 5, 2010

Philly Pretzel Factory's Twisting for a Cure Featured in Phoenixville Times

The Philly Pretzel Factory was recently featured in the Phoenixville Times in an article entitled, “Pottstown Pretzel Locations Twisting for a Cure.” October is not only national pretzel month, but it is also breast cancer awareness month and all of the Philly Pretzel Factory locations throughout the franchising system have teamed up with the Susan G. Komen Foundation to raise money for a great cause. Throughout the month of October, the Philly Pretzel Factory locations will be twisting ribbon shaped pretzels and selling them for $1.00 and 50% of the proceeds will be going toward breast cancer research. A portion of the article is included below and the article can be read in its entirety by clicking here.

Pottstown Pretzel Locations Twisting for a Cure

October is an important month for Philly Pretzel Factory in Pottstown. Not only is it national pretzel month, but it is also breast cancer awareness month and local owner Dave Hurlock is committed to twisting for a cure.

During the entire month, Philly Pretzel Factory will sell pretzels shaped as ribbons to raise awareness about the importance of breast cancer awareness. Fifty percent of the proceeds from the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund breast cancer research. Once a customer buys a signature pretzel ribbon, that customer will receive a paper pink ribbon which they will sign and place on Philly Pretzel Factory’s “Wall of Fame.”

Last year during their breast cancer awareness month campaign, Philly Pretzel Factory raised over $11,000. The goal is to be able to donate at least $20,000 to the Susan G. Komen Foundation this year.

“Breast cancer is one of the most frequently diagnosed cancers today and we feel a profound sense of responsibility to support causes that are so close to our franchisee’s and staff’s hearts,” said Dan DiZio, CEO and Founder of Philly Pretzel Factory. “To us, there’s a reason why National Pretzel Month and Breast Cancer Awareness Month are the same month.”

(Read More)

Wednesday, September 29, 2010

Twisting for a Cure: Philly Pretzel Factory Supports Breast Cancer Awareness Month

October is an important month for Philly Pretzel Factory. Not only is it national pretzel month, but it is also breast cancer awareness month and local owners are committed to twisting for a cure.

During the entire month, Philly Pretzel Factory will sell pretzels shaped as ribbons to raise awareness about the importance of breast cancer awareness. Fifty percent of the proceeds from the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund breast cancer research. Once a customer buys a signature pretzel ribbon, that customer will receive a paper pink ribbon which they will sign and place on Philly Pretzel Factory’s “Wall of Fame.”

Last year during their breast cancer awareness month campaign, Philly Pretzel Factory raised over $11,000. The goal is to be able to donate at least $20,000 to the Susan G. Komen Foundation this year.

“Breast cancer is one of the most frequently diagnosed cancers today and we feel a profound sense of responsibility to support causes that are so close to our franchisee’s and staff’s hearts,” said Dan DiZio, CEO and Founder of Philly Pretzel Factory. “To us, there’s a reason why National Pretzel Month and Breast Cancer Awareness Month are the same month.”

Dan DiZio teamed up with college buddy Len Lehman in 1998 to create the first blueprint of the Philly Pretzel Factory. Today, the brand has grown from a single location in the Mayfair section of Philadelphia to a 100-plus-unit franchise with its eyes set on adding 10 more locations in 2010.

With its menu strategically priced for any economy, the brand continued to thrive in 2009 and onward through the beginning of 2010, never wavering from its commitment to its customers.

“Our founder’s principal of giving our customers great Philly-based tasting treats has caught on nationally. With an incredible following, we are positioned for steady growth throughout this year,” said Marty Ferrill, VP of Operations.

As the world’s largest Philly-style bakery, Philly Pretzel bakes fresh, delicious soft pretzels delivered to customers “Hot Outta The Oven.” Each pretzel, made from a mix of only the finest pretzel ingredients, is hand twisted to ensure quality and freshness.

Wednesday, September 15, 2010

Franchisee Profile: Lou Sist of Philly Pretzel Factory Bluffton, SC

Recently we have highlighted some of our Philly Pretzel Factory franchisees. Today the spotlight is on Lou Sist, the franchisee of the Bluffton, SC Philly Pretzel Factory.

Franchise Location:
50 Burnt Church Road, Bluffton, SC 29910


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How Lou Sist Got Started with Philly Pretzel Factory
Lou’s wife Jennifer grew up in Philadelphia, just two blocks from the original Philly Pretzel Factory location. Although a Detroit native himself, he soon learned of the delicious pretzels made by Philly Pretzel Factory.

What Intrigued Lou Sist about Philly Pretzel Factory
Lou was amazed by the outstanding quality and value of Philly Pretzel Factory’s products. He says there is nothing else you can buy for so little that will fill you up. In addition to his strong belief in the product, Lou liked the benefits that come with being a Philly Pretzel Factory franchisee, including branding, support and guidance.

Something Interesting about Lou Sist’s Story…
Lou has an amazing life story. He spent seven years in college with the intent of becoming a medical doctor, but in the end decided medical school wasn’t for him. He then opened a tanning salon in Detroit which he ran for 10 years. Ever the entrepreneur, his next venture was a successful floor tiling company. Recently, the rough economy’s affect on the construction market forced him to scale back his enterprise. He decided to open a Philly Pretzel Factory franchise to provide his 6-year-old daughter with future financial stability.

Lou also believes in actively participating in his store and the surrounding community. He puts in 100 hours a week at the Bluffton location and knows many of his customers by name. Lou also sponsors a T-ball and soccer team, as well as providing catering for charity events.

Lou sees great expansion possibilities in the Charleston and Savannah markets. Both feature large quantities of foot traffic and hungry college kids, two factors Lou thinks would make Philly Pretzel Factory locations in those markets a huge success.

Where specifically did Lou Sist learn about Philly Pretzel Factory?
Lou was first introduced to Philly Pretzel Factory as a consumer. He later decided to open a franchise after researching the market and brand.

Friday, September 10, 2010

Franchisee Profile: Francine Petrone, Franchisee of the Lawerenceville, NJ Location

Recently, we have been highlighting our Philly Pretzel Factory Franchisees. Today, we are putting the spotlight on Francine Petrone, franchisee of the Lawerenceville, NJ location.

Franchise Location: 2068 Brunswick Ave, Lawrenceville, NJ 08648


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How Francine Petrone Got Started with Philly Pretzel Factory
Francine was born and raised in northeast Philadelphia. She remembers Philadelphia soft pretzels being a part of her life as early as her childhood. Growing up and living in the area as an adult, she became familiar with the Philly Pretzel Factory brand as it continued to expand and saturate the area around her. Francine was a loyal Philly Pretzel Factory customer before becoming a franchisee.

What Intrigued Francine Petrone about Philly Pretzel Factory
Francine was intrigued by the fast expansion and growth of the Philly Pretzel Factory brand. She witnessed firsthand the growth and expansion possibilities in her hometown of Mayfair, Pennsylvania and knew that a location would be successful in Lawrenceville. It only took one talk with Dan DiZio for Francine to realize this was the business for her. She was intrigued by the passion Dan had for the brand and the support that the franchise system offered her. After working as a physical therapist for close to twenty years, she decided to live her entrepreneurial dream and open her location in Lawrenceville in June of 2007 with her husband, Keith.

Something Interesting about Francine Petrone’s Story…
Francine is deeply involved in the community. She regularly hosts “Pretzel Tours” for her location, where local children are allowed to tour the location and learn how to twist their own pretzels. She is also involved in local businesses and schools.
Where specifically did Francine Petrone learn about Philly Pretzel Factory?
Francine was first introduced to Philly Pretzel Factory as a consumer. She was surrounded by the growing brand and witnessed Philly Pretzel Factory’s expansion firsthand in northeast Philadelphia.

Wednesday, September 1, 2010

Philly Pretzel Factory Featured in Eating Everywhere

Philly Pretzel Factory was recently featured in a great Q&A article about on the Eating Everywhere website. This article that was built from an in-depth interview with Dan DiZio, Len Lehman and Marty Ferrill. It covers all topics that consumers would want to know about Philly Pretzel Factory, including the history, Dan and Len’s entrepreneurial stories, and where the brand is today. Below is a portion of the article and the entire article can viewed by clicking here.

PHILADELPHIA, PA | PHILADELPHIA PRETZEL FACTORY

The Philadelphia Pretzel Factory pretzel is served hot in a brown paper bag and carried across the city.

Hand-twisted to aid plumping in the oven and baked golden brown. Solid, moist, and chewy, the traditional method of preparing the pretzels has kept Philadelphia Pretzel Factory (PPF) a favorite in a city with a strong Pennsylvania-Dutch lineage. The Philadelphian public has grown with these three for $1.50 pretzels, and today they are as common as the birthday cake at parties.

PPF hit the scene in 1998 with an avenue front store across from Philadelphia’s Mayfair Diner in Northeastern Philly. The flagship still stands, bedecked in the green and white checkerboard pattern that has become a PPF trademark, which today has over 100 locations.

It was at this flagship that I had the pleasure of meeting with Company Founders Dan DiZio and Len Lehman, and Vice President of Operations Marty Ferrill, to talk about their pretzels.

(Read More)

Thursday, August 5, 2010

Philly Pretzel Factory Featured in the Bridgeville Area News

Philly Pretzel Factory was recently featured in an article in the Bridgeville Area News called “Pretzel logic appears to have worked at pretzel factory,” which published July 22. The article talks about the success of Philly Pretzel Factory’s expansion to the Pittsburgh market with a recently-opened corporate test store in Bridgeville, PA. Dan DiZio was interviewed to discuss why Bridgeville was selected as a point of expansion for Philly Pretzel Factory, how the new location has benefited the brand, and the plan to bring 10 more locations to the area. A portion of the article is included below. To view the full article, click here.

Pretzel logic appears to have worked at pretzel factory
by Dan Sleva

Dan DiZio started selling pretzels on a street corner in a suburb of Philadelphia when he was 11 years old.

Now, his company is selling them throughout the Northeast and is moving into the Pittsburgh market with a corporate test store in Bridgeville.

"We wanted to expand out into Pittsburgh and began driving around," DiZio, president and co-founder of Philly Pretzel Factory, said. "We liked the Bridgeville location because it is a former Dunkin' Donuts that had a drive-through, which is good for the cold Pittsburgh winters."

As a corporate test store, the location at 1150 Washington Pike usually gets new products about three months before most of the company's 125 other locations.

"There are a lot of benefits for us by having the Bridgeville location," DiZio said. "One of those is that is an outer market away from Philly."

(READ MORE)

Wednesday, July 21, 2010

Philly Pretzel Factory Featured in The Trentonian

Franchisees come from many different backgrounds. Mark and Karen Cooper were both white collar workers in corporate America before opening their first Philly Pretzel Factory location in Ewing in 2007. Mark recently spoke with The Trentonian in an article called “Ewing pretzel shop owners to open second location,” which published July 21. The article sheds light onto Mark and Karen's entrepreneurial story, how they stormed the tough economy and how they are now expanding and opening their second location in Flemington. A portion of the article is shared below and you can view the full article from The Trentonian by clicking here.

Ewing pretzel shop owners to open second location
By JOAN GALLER

EWING — Four years ago, Mark and Karen Cooper decided that making money at their respective jobs in corporate America wasn’t enough, they wanted a new twist on life.

Little did they know that their dream of economic independence — as franchise owners of a Philly Pretzel Factory outlet, which they opened in 2007 in Ewing — would materialize just as the nation was plunging into the worst economic recession in half a century.

Yet, this long-married couple from Cherry Hill persevered, weathered the storm and are now poised to expand from their store at 1400 Parkway Ave. to a second location in the Hunterdon County community of Flemington. The official opening is set for Aug. 1.

As Mark tells their story, he and wife Karen, both 49, worked for decades in white collar office jobs: She was an area manager for Wawa, running many stores, and he worked for a company that encrypted data networks.

“We were at a point where money was less important than being together, working together, doing something that was fun and rewarding at same time,” said Mark.

(READ MORE)

Tuesday, July 20, 2010

Franchisee Spotlight: Ron Heial and Gary Nolan, Owners of 13 Philly Pretzel Factory Locations

Each week we highlight some of our Philly Pretzel Factory franchisees. Today, Ron Heil and Gary Nolan , Owners of 13 Philly Pretzel Factory locations, are in our franchisee spotlight.

Locations: 11 locations in Pennsylvania and 2 in Jersey

132 S. 11th Street
Philadelphia, PA 19107

1500 JFK Blvd.
Philadelphia, PA 19102

1600 JFK Bvld
Philadelphia, PA 19102

1839 Chestnut Street
Philadelphia, PA 19102

34 W. Lancaster Avenue
Paoli, PA 19301

625 MacDade Blvd.
Folsom, PA 19033

608 Lancaster Avenue
Bryn Mawr, PA 19010

700 Baltimore Pike
Springfield, PA 19064

2500 W. Chester Pike
Broomall, PA 19008

1015 E. Baltimore Pike
Media, PA 19063

1532 Sansom Street
Philadelphia, PA 19102

373 Egg Harbor Road
Sewell, NJ 08080

1010 Cooper Street
Deptford, NJ 08096

Something Interesting About Ron Heil and Gary Nolan’s Story…
Founding Philly Pretzel Factory was exciting for Dan DiZio and his buddy Len Lehman not just because of its eminent success, but also because it allowed them to turn their college friendship into a successful business partnership. When they started franchising, Dan and Len were able to employ some of their other close friends from college, including Ron Heil, one of their fraternity brothers. Ron would go on to be a very successful franchisee, opening five Pennsylvania locations on his own and six more with his friend, Gary Nolan. Ron and Gary also opened two more locations in New Jersey, for a total of eight joint locations. Their success has inspired them to expand even further: the duo plans to eventually co-operate up to 12 locations in the area within the next few years.

What Ron Heil and Gary Nolan Did Before Philly Pretzel Factory
Before they got into the pretzel business, both Ron Heil and Gary Nolan had quite a bit of work experience. Ron was a high school teacher and a coach, while Gary was the manager of a family-owned construction company, a position he still holds today. In fact, while Ron tends to his other franchises, Gary splits his time between the family contracting business and the Philly Pretzel stores.

Why Ron Heil and Gary Nolan Love Being Philly Pretzel Factory Franchisees…
Ron and Gary love being Philly Pretzel Factory franchisees because it allows them to enjoy daily interactions with customers, not to mention the chance to forge business partnerships with their friends. Furthermore, they stand behind their product, and have a great time doling out their delicious pretzels.

Community Involvement…
Community involvement is knit into the very fabric of Ron Heil and Gary Nolan’s franchise. With their delicious pretzels and their friendly, laid-back atmosphere, they have earned quite a loyal following, especially in the Philadelphia area, where the company was born. They’ve won numerous awards since opening their first joint pretzel shop in 2005. Ron and Gary continually donate to schools and sports teams, and strive to give back as much as possible to a community that has always supported them, helping Philadelphia live up to its reputation as the city of brotherly love.

Friday, July 16, 2010

Philly Pretzel Factory Featured in Times of Trenton

The Times of Trenton just published an article called “They’re making a new kind of dough” about the Philly Pretzel Factory location in Ewing! The story discusses how Mark and Karen Cooper, the franchisees of that location, have ingrained their Philly Pretzel Factory location within the Ewing community and their recent expansion to Flemington. Part of the story is below and a link to the full story is here.

They're making a new kind of dough
By Matt Connolly

After years in the corporate world, Mark Cooper and his wife, Karen, decided to quit their well-paying but stressful jobs to make a new kind of dough.
"We got tired of the corporate grind," said Mark. "It seemed like a good time to look for something new."

The two Cherry Hill residents eventually decided to open a Philly Pretzel Factory location in Ewing. Mark said the pair wanted to work together, having not seen each other enough because of the time demands of their previous jobs, and also wanted to engage with customers.

"It's not easy, but it's far more rewarding," he said. "There's a lot of fun things you can do with pretzels."

From the beginning, the Coopers knew that community involvement was key to attracting customers. Before the store even opened in October 2007, they were out selling pretzels in the soccer fields behind the Parkway Avenue location.

"During soccer season it's a huge gathering place for the community," Mark said.

To view the full article click here.

Friday, June 25, 2010

Franchisee Spotlight: Ken Hannigan, Owner of the Philly Pretzel Factory in Cranberry Township

We have been highlighting some of our Philly Pretzel Factory franchisees. Today, Ken Hannigan, Owner of the Cranberry Township location, is in our franchisee spotlight.

Franchisee Since: October 2008
Franchise Location: 1691 Route 228, Cranberry Township, PA 16066


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How Ken Hannigan Got Started with Philly Pretzel Factory
Ken grew up in the New Jersey area and was surrounded by the soft pretzel culture throughout his childhood. He was extremely familiar with the brand as it continued to grow and saturate the Philadelphia and New Jersey markets. Ken and his wife, Kim, were experienced entrepreneurs who owned multiple businesses together before deciding to open their Philly Pretzel Factory. Ken saw that there was an untapped market in Cranberry Township, and felt the same success that Philly Pretzel Factory was experiencing in New Jersey and Philadelphia could be replicated there as well.

What Intrigued Ken Hannigan about Philly Pretzel Factory
Ken and his wife, Kim, are experienced franchisees as they have owned multiple franchises together in the past. Between the two, the couple has over 12 years of franchise experience and more than 24 years of business experience. The husband and wife team conducted heavy due diligence and realized that Philly Pretzel Factory had a strong support system for both the Philly Pretzel Factory product and franchisees. The two were also attracted to the marketing campaigns and tools that are provided to Philly Pretzel Factory franchisees.

Something Interesting about Ken Hannigan’s Story…
Ken is a sponsor of the Pittsburgh Penguins and is the provider of soft pretzels at Mellon Arena and next season’s Consol Energy Center for all Pittsburgh Penguins home games. He is also involved in his local community as a member of the Chamber of Commerce. Ken participates with the local schools in fundraising and also takes part in neighborhood summer festivals. Ken also coaches youth soccer and is a Scoutmaster with the Boy Scouts of America.

Wednesday, June 23, 2010

Franchisee Spotlight: Rohi Batra, owner of the Philly Pretzel Factory in Edison

Each week we highlight some of our newest Philly Pretzel Factory franchisees. This week, Rohi Batra, owner of the Edison location, is our franchisee spotlight.

Franchisee Since: December 2007
Franchise Location: 960 Amboy Ave., Edison, NJ


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How Rohi Batra Got Started With Philly Pretzel Factory
Rohi has spent the majority of his career in wealth management and financial planning. He still currently works in this field, but about two and a half years ago, he decided he wanted to supplement his career and become a small business owner.

While working in Philadelphia, there was a close-by Philly Pretzel Factory location that Rohi would frequent as a consumer. Years later, he seriously began considering independent business ownership. In that time frame, he went to the Philly Pretzel Factory location by his home in Mullica Hill and he made up his mind immediately about wanting to own his own Philly Pretzel Factory location.


What Intrigued Rohi Batra about Philly Pretzel Factory
Initially, Rohi was attracted to Philly Pretzey Factory because it was something unique and because of the ease of operation. Now, Rohi gets great satisfaction out of owning his own business from seeing it grow, to giving jobs to people who need them, helping people in more than financial ways like providing college part-time workers with emotional support and guidance. Rohi is a true entrepreneur at heart. He likes the managing, marketing and motivating people aspects of his new career.


Something Interesting About Rohi Batra Story…
Rohi’s location is among only a few in the North Jersey region. He also owns the rights to the Woodbridge, NJ territory which he plans to develop when he feels the time is right. He is also very involved in his community and regularly donates to local churches and schools.

Rohi is married and his wife is a teacher. They have two children: Madison (10) and Benjamin (4).

Philly Pretzel Factory was recently featured in The Sandpaper!

New Philly Pretzel Factory on Island
by The Sandpaper staff

Philly Pretzel Factory fanatics now have a location on Long Beach Island to satisfy their craving. The new shop in Schooner's Wharf, Beach Haven, is operated by the same franchisee who runs the successful Manahawkin store on Route 9. (Read More on page 34)

Wednesday, June 9, 2010

Brides.com recently featured Philly Pretzel Factory!

Philadelphia
Twist it Up

Philly Pretzel Factory

If you're looking to give your out–of–town guests a taste of Philadelphia, soft pretzels should be at the top of your list. I'm not talking about grocery store versions, or the kind your might find on an NYC street corner. I'm talking about the chewy, pillowy soft varieties from the Philly Pretzel Factory. Baked fresh each morning, these pretzels—which come in assorted flavors—are hand–twisted and never frozen. Word has it that their "original" style is the top seller, but I'm awfully intrigued by the new "Philly Cheesesteak Pretzel." Oh, and if you're a Philly–native but are hosting your wedding elsewhere, you still might be near one of the many franchise locations—visit phillysoftpretzelfactory.com to find a store near you.
—Abigail Reid, Editorial Assistant, Brides Philadelphia

Monday, June 7, 2010

Dan DiZio Talks Cheesesteak Pretzel

Tuesday, June 1, 2010

Philly Pretzel Factory Featured on Unbdreaded.com

The Cheesesteak Pretzel: As Philly As It Gets!
By: Mikey Il

When news surfaced about the Cheesesteak Pretzel, there was really no doubt we had to cover it. This is a Philadelphia-based sandwich blog after all, and a sandwich-like creation capturing and combining the essence of two of Philly’s most iconic foods is a completely undeniable force. The Cheesesteak Pretzel is the creation of the Philly (Soft) Pretzel Factory (PPF). A franchised company that began with humble beginnings in Northeast Philadelphia just 12 years ago, but today has well over 100 stores that stretch the length of the east coast from upper New York down to Georgia.

I met with Marty Ferrill, VP of Operations at the corporate headquarters in Mayfair and he gave me a bit of insight to the company’s origins and its owners Dan DiZio and Len Lehman. DiZio and Lehman started the first Philly Soft Pretzel Factory on Frankford Ave., in the base of the building where headquarters is currently located. The business model was simple back then, their intention was to provide fresh baked pretzels for delivery like other companies at the time. The walk-in availability of pretzels in a retail environment that has become their mainstay was only a secondary consideration. Though, after the first full day and consistently long lines of people waiting for their fresh baked, hand-twisted pretzels, the business model had to adapt.

(READ MORE)

Tuesday, May 25, 2010

Franchisee Spotlight: George Heck of the Mooresville, NC Location

Each week we highlight some of our newest Philly Pretzel Factory franchisees. This week, George Heck, co-owner of the Mooresville location, is our franchisee spotlight.

Franchisee Since:
February 2008
Franchise Location: Mooresville Crossing, 591 S. River Highway, Mooresville, NC 28117

How George Heck Got Started with Philly Pretzel Factory
For George Heck, the simple snack food of pretzels has been a major part of his life from his childhood into his adult life. He grew up just across the bridge of Philadelphia in South Jersey and throughout his childhood, pretzels were a staple American snack used in many of his school’s fundraisers. In his role on the student council at Palmyra High School, George encouraged using pretzels for fundraisers and at the concession stands. According to George, the reason the pretzels were so successful at his High School was a credit to their low price point and extreme popularity.

What Intrigued George Heck about Philly Pretzel Factory
George grew up enjoying pretzels and believed that pretzels could be the snack of choice all across the country, not just in Philadelphia. When researching franchise opportunities, he visited many small mom and pop pretzel shops and even competitors of Philly Pretzel Factory. Ultimately, what led George to Philly Pretzel Factory was their positive brand image and consistent high quality product. George believes that Philly Pretzel Factory’s pretzels rank a step above other competitors in terms of quality, and his passion for pretzels would not allow him to settle for anything less than perfect.

Something Interesting about George Heck’s Story…
With over 20 years of experience in the construction financing industry, George created successful sales tactics which he still uses today. George is a strong believer that wholesale drives retail sale. His Mooresville location is the only location in North Carolina (30 miles north of Charlotte). Without a dense, city population, George drives throughout metro Charlotte (sometimes more than 50 miles from his store) to deliver pretzels to people who crave them including children in the Charlotte area school system and business professionals for their business meetings and non-profit organizations George’s nostalgia for pretzels during his childhood years is what makes him passionate about seeing smiles on children’s faces when he delivers them pretzels. He states that his main motivation for driving these long distances is to see the expression on the children’s faces when they receive pretzels after school.

George is looking to expand his business throughout the Charlotte metro area because of the high demand in the area. George would like nothing more than to provide more customers with top-of-the-line Philly pretzels.

George operates the store with his spouse, Jill Heck, Gary and Suzanne Heck, and Diane and Bill Pisel (three siblings and their spouses). They have relocated their families to Mooresville to bring a taste of Philly to the South. Bringing family together is one of their primary purposes along with their desire to give back to the community with an affordable, healthy snack option.

Monday, May 24, 2010

Philly Pretzel Factory Featured in Hampton Roads Business Journal

Philly Pretzel Factory was recently featured in an article in the Hampton Roads Business Journal. The article mentions Philly Pretzel Factory's newest item, the Cheesesteak Pretzel, along with their free Cheesesteak Pretzel promotion. Below is a sample of the article along with a link to the article in its entirety.

Restaurant wrap up What's new on the menu in Hampton Roads
May 21, 2010
By Danielle Walker

Philly Pretzel Factory is launching a new menu item, the Cheesesteak Pretzel - steak and cheese wrapped in the restaurant's staple Philly pretzel bread. After positive feedback from customers, the company, which has more than 100 locations throughout the Northeast, will release the new item on May 24. From 11 a.m. to 2 p.m., there will be a free lunch promotion. Married couple, Kieran and Donna Gaughan, now own the Philadelphia-based business, which initially opened in 1998 under different management.

Location: 7454 Tidewater Drive, Norfolk

(READ MORE)

Philly Pretzel Factory Featured in Reading Eagle

Philly Pretzel Factory was recently featured in an article in the Reading Eagle. The article talks about the unveiling of the cheesesteak pretzel and the upcoming promotion for free cheesesteak pretzels. Below you will find a sample of the article along with a link to it in its entirety.

Food freebie
A dilly from Philly

Philly Pretzel Factory, with locations at 500 Penn St. and in Muhlenberg Township, will be promoting a new offering with a free lunch promotion Monday from 11 a.m. to 2 p.m.

It's called the Cheese-steak pretzel, combining its original Philly pretzel recipe with top-quality steak."While not all marriages are guaranteed success, this team nearly hits perfection," said Dan DiZio, president and co-founder of the Philadelphia-based chain.

The Cheesesteak pretzel is seen as extending the franchise's offerings, so that customers can stop in for a snack, lunch or dinner.

(READ MORE)

Friday, May 21, 2010

Franchisee Spotlight: Mike DeCerbo, owner of Philly Pretzel Factory Locations in Manahawkin and Long Beach Island

Each week we highlight some of our newest Philly Pretzel Factory franchisees. This week, Mike DeCerbo, owner of the Manahawkin and Long Beach Island locations, is our franchisee spotlight.

Franchisee Since: December 2007
Franchise Locations: Manahawkin, NJ; Long Beach Island, NJ

How Mike DeCerbo Got Started With Philly Pretzel Factory

For 20 years, Mike DeCerbo worked for his family’s heating and air conditioning business. When they sold the business, Mike had every desire to do something completely different from heating and air. Since he already had the entrepreneurial background, he planned to be in business for himself. He looked around for a while and couldn’t find anything that he was really passionate about so he began looking into franchising opportunities.

According to Mike, Philly Pretzel Factory was definitely different than his prior experience in heating and air. In fall 2007, he invested in his own location, which would be built in Manahawkin. While under construction, Mike began working at another Philly Pretzel Factory location to learn the business. What surprised him was how much he enjoyed working with the customers.

In December 2007, he brought back his knowledge from working at the other location to open up his own shop. Now two and a half years later, Mike is opening his second location where he resides in Long Beach Island, NJ.

Some Characteristics of the New Long Beach Island Location…

At the new Long Beach Island location, Philly Pretzel Factory employees will be twisting and baking all day long, which is going to be a fun attraction for beach goers. The new location is in an area called Schooner’s Wharf with about 30 other shops. It’s a seasonal business and will be open from approximately Memorial Day weekend until Labor Day.

Something Interesting About Mike DeCerbo Story…

Mike is from Tabernacle, NJ and is married to his wife, Marcy, and has three daughters: Lauren, 22; Alex, 20; and Maddie, 17.

Philly Pretzel Factory Featured on Tablematters.com

Philly Pretzel Factory was recently featured in an article posted on Tablematters.com entitled, "The Cheesesteak Pretzel: Really? A Stuffed Pretzel?" The article was built from an interview with Marty Ferrill, Vice President of Operations and focuses on the new Philly Cheesesteak Pretzel including the pretzel’s nutritional information and ingredients, why Philly Pretzel Factory decided to make the Cheesesteak Pretzel and how it’s made. Below is a sample of the article along with a link to the article in its entirety.

The Cheesesteak Pretzel
Really? A stuffed pretzel?
By Meg Favreau

The Snuggie, I think we can agree, is not an amazing product. But the TV-advertised sleeve-blanket that makes the wearer look like a fuzzy Jabba the Hutt captured American hearts, minds, and media outlets last year. Suddenly, the Snuggie was everywhere. TV news, late-night comedy shows, and magazines all wanted a piece of it. Here in Philadelphia, there was even a Snuggie bar crawl (I cringe thinking about how much spilled beer a Snuggie could absorb). Was the Snuggie useful? Mildly. It's hard to imagine someone could be so inconvenienced by using a blanket or wearing a robe that they need a sleeved blanket. Was the Snuggie original? Nope, the first Slanket was made in the late 90s. But did the Snuggie have a gimmick that caught people at the right time?

Oh, yes.

The Philly Pretzel Factory's new cheesesteak pretzel is the Snuggie of the Philly food world. It's not amazing, and it's certainly not necessary, but it is gimmicky enough to show up in papers and on websites (including this one, hi!). Don't get me wrong, eccentric food items are always fun to read about, and sometimes even to eat. Guinness-Record-breaking pizzas, deep-fried Oreos, and the mile-long hoagie Wawa is going to trot out for this year's Welcome America Festival all get me excited. And for Phila-specific offerings like Square Burger's (in Franklin Square Park), Tastykake shakes, or Bassett's ice cream’s mildly hilarious WHYY Experience (the pretzel bits must symbolize Marty Moss-Coane’s journalistic crunch) — I'm on board.

(READ MORE)
 
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