Friday, May 21, 2010

Franchisee Spotlight: Mike DeCerbo, owner of Philly Pretzel Factory Locations in Manahawkin and Long Beach Island

Each week we highlight some of our newest Philly Pretzel Factory franchisees. This week, Mike DeCerbo, owner of the Manahawkin and Long Beach Island locations, is our franchisee spotlight.

Franchisee Since: December 2007
Franchise Locations: Manahawkin, NJ; Long Beach Island, NJ

How Mike DeCerbo Got Started With Philly Pretzel Factory

For 20 years, Mike DeCerbo worked for his family’s heating and air conditioning business. When they sold the business, Mike had every desire to do something completely different from heating and air. Since he already had the entrepreneurial background, he planned to be in business for himself. He looked around for a while and couldn’t find anything that he was really passionate about so he began looking into franchising opportunities.

According to Mike, Philly Pretzel Factory was definitely different than his prior experience in heating and air. In fall 2007, he invested in his own location, which would be built in Manahawkin. While under construction, Mike began working at another Philly Pretzel Factory location to learn the business. What surprised him was how much he enjoyed working with the customers.

In December 2007, he brought back his knowledge from working at the other location to open up his own shop. Now two and a half years later, Mike is opening his second location where he resides in Long Beach Island, NJ.

Some Characteristics of the New Long Beach Island Location…

At the new Long Beach Island location, Philly Pretzel Factory employees will be twisting and baking all day long, which is going to be a fun attraction for beach goers. The new location is in an area called Schooner’s Wharf with about 30 other shops. It’s a seasonal business and will be open from approximately Memorial Day weekend until Labor Day.

Something Interesting About Mike DeCerbo Story…

Mike is from Tabernacle, NJ and is married to his wife, Marcy, and has three daughters: Lauren, 22; Alex, 20; and Maddie, 17.


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