Thursday, August 5, 2010

Philly Pretzel Factory Featured in the Bridgeville Area News

Philly Pretzel Factory was recently featured in an article in the Bridgeville Area News called “Pretzel logic appears to have worked at pretzel factory,” which published July 22. The article talks about the success of Philly Pretzel Factory’s expansion to the Pittsburgh market with a recently-opened corporate test store in Bridgeville, PA. Dan DiZio was interviewed to discuss why Bridgeville was selected as a point of expansion for Philly Pretzel Factory, how the new location has benefited the brand, and the plan to bring 10 more locations to the area. A portion of the article is included below. To view the full article, click here.

Pretzel logic appears to have worked at pretzel factory
by Dan Sleva

Dan DiZio started selling pretzels on a street corner in a suburb of Philadelphia when he was 11 years old.

Now, his company is selling them throughout the Northeast and is moving into the Pittsburgh market with a corporate test store in Bridgeville.

"We wanted to expand out into Pittsburgh and began driving around," DiZio, president and co-founder of Philly Pretzel Factory, said. "We liked the Bridgeville location because it is a former Dunkin' Donuts that had a drive-through, which is good for the cold Pittsburgh winters."

As a corporate test store, the location at 1150 Washington Pike usually gets new products about three months before most of the company's 125 other locations.

"There are a lot of benefits for us by having the Bridgeville location," DiZio said. "One of those is that is an outer market away from Philly."

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