Wednesday, December 7, 2011

Philly Pretzel Factory featured in QSR Magazine

Philly Pretzel Factory was featured in an article in QSR Magazine titled, “Tap into this Marketing Win-Win,” built from an interview with Brent Schadler, multi-unit franchisee of Philly Pretzel Factory. Brent discussed the benefits of partnering together with organizations in his community and with national organizations like the Red Cross and the Susan G. Komen Foundation throughout the year for fundraisers as a natural marketing opportunity. By working with larger causes, Brent has been able to help local groups but has been able to more effectively stretch his marketing budget as that is one of the largest expenditures that a business makes throughout the year. Click here to view the full article, or begin reading below:

Tap into this Marketing Win-Win
A Philly Pretzel Factory franchisee reveals how community involvement grows your business, customer base, and brand awareness all at once.


Cheesesteaks aren’t the only food Philadelphia obsesses over. Brent Schadler of Philly Pretzel Factory has been serving pretzels to a loyal community in the City of Brotherly Love since 2008.

Schadler developed a grassroots-style marketing strategy at both of his Philly Pretzel units. He’s not only immersing himself in the community, but also using fundraising as a main source of marketing for his business. While contributing to national organizations like the Red Cross and the Susan G. Komen Foundation, Schadler also delivers business to his units and creates relationships with local schools and churches.

(Read more...)

Friday, November 18, 2011

Philly Pretzel Factory featured in Philadelphia City Paper

Philly Pretzel Factory was featured in an article in the Philadelphia City Paper titled, “Pretzels, ice cream and chocolate in one University City shop.” The article features of Philly Pretzel Factory in University City. Owner, Jason Gordon, is recognized and the article also mentions that this is his third Philly B&J store and specific details about the store, which will also include Ben & Jerry’s and Wholly Cow Chocolates. Click here to view the article, or begin reading below.

Pretzels, ice cream and chocolate in one University City shop
by Drew Lazor

Jason Gordon, the franchise operator who owns the Ben and Jerry's locations at 40th and Walnut and in 30th Street Station, is opening his third Philly B&J at 3400 Civic Center Boulevard right outside CHOP. But it won't be just a scoop-and-cone operation — the storefront will also include a Philly Soft Pretzel Factory and a new concept of Gordon's own creation called Wholly Cow Chocolates.

(Read More)

Monday, October 31, 2011

Philly Pretzel Factory featured on The Reporter Online

Philly Pretzel Factory was featured in an article on The Reporter Online called “Fighting cancer, with a twist,” which published Oct. 24. The article is built from the Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. Jim Powers, owner of the Philly Pretzel Factory in West Chester, discusses their involvement with the campaign and the effort they make to let customers know about it. The article also mentions Jim’s experience with PPF and Jim’s personal closeness to the campaign. Click here for the full article or begin reading it below:

Fighting cancer, with a twist
By KYLE O'DONNELL, Journal Register News Service

The Philadelphia Pretzel Factory is selling ribbon-shaped pretzels during October as part of its Twisting for a Cure campaign.

A ribbon-shaped pretzel sells for $1. Of that, 50 percent of the sales go to Susan G. Komen for the Cure in the effort to fight breast cancer.

In addition to the ribbon-shaped pretzels, stores are selling paper ribbons for a dollar with 100 percent of the proceeds going to the foundation.
(Read more)

Sunday, October 30, 2011

Philly Pretzel Factory featured in The Phoenix

Philly Pretzel Factory was featured in an article in The Phoenix titled, “Philly Pretzel Factory observes Breast Cancer Awareness Month” which published on October 24. The article is built from the press release for Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. The article mentions the location in Phoenixville and owners Jim and Julie Powers. This will be a great way to bring awareness to the effort to find a cure for breast cancer as well as Philly Pretzel Factory in Phoenixville. Click here for the full article or begin reading it below:  

Philly Pretzel Factory observes Breast Cancer Awareness Month

October is an important month for Philly Pretzel Factory. Not only is it National Pretzel Month, but it is also Breast Cancer Awareness Month.

Local owners Jim and Julie Powers are committed to Twisting for a Cure.

During the entire month, Philly Pretzel Factory will sell pretzels shaped as ribbons to raise awareness about the importance of breast cancer awareness. Fifty percent of the proceeds from the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund breast cancer research.
(Read more)

Saturday, October 29, 2011

Philly Pretzel Factory featured on PennLive.com/The Mercury

Philly Pretzel Factory was featured in an article on PennLive.com/The Mercury titled, “Pottstown Philly Pretzel Factory Supports Breast Cancer Awareness Month,” which published on October 18. The article is built from the press release for Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. The article mentions the location in Pottstown and owner Dave Hurlock. This will be a great way to bring awareness to the effort to find a cure for breast cancer as well as Philly Pretzel Factory in Pottstown, PA. Click here for the full article or begin reading it below:

Pottstown Philly Pretzel Factory supports Breast Cancer Awareness Month
POTTSTOWN — The Philly Pretzel Factory of Pottstown has connected with the Susan G. Komen Foundation to donate 50 percent of the proceeds collected from the sale of their special ribbon-shaped pretzels during October.

Dave Hurlock, Philly Pretzel Factory owner at the Pottstown franchise, located at 1432 E. High St. is committed to Twisting for a Cure.
(Read more)

Friday, October 28, 2011

Philly Pretzel featured in Transhuman Medicine


Philly Pretzel Factory was featured in an an article and video on Transhuman Medicine titled, “Philly Pretzel Factory raising money for cancer awareness” which published on October 19. The article is features the Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. The video is the same one that appeared on the Daily Local News. The article mentions the PPF initiative this month and the goal that they hope to reach. This will be a great way to bring awareness to the effort to find a cure for breast cancer as well as Philly Pretzel Factory in West Chester. Click here to view the article, or begin reading below.


Philly Pretzel Factory raising money for cancer awareness



The Philadelphia Pretzel Factory is selling ribbon-shaped pretzels during October as part of its Twisting for a Cure campaign.


A ribbon-shaped pretzel sells for $1. Of that, 50 percent of the sales go to Susan G. Komen for the Cure in the effort to fight breast cancer. The stores are also selling paper ribbons for a dollar with 100 percent of the proceeds going to the foundation.

(Read More)

Philly Pretzel featured in The Temple News

Philly Pretzel Factory was featured in an article in The Temple News called “Philly Pretzel Factory supports NBCA with campaign,” which published Oct. 17. The article is built from the Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. Joe Iglesias, owner of Philly Pretzel Factory at 3220 Broad Street in Philadelphia, discusses the initiative they are creating with Twisting for a Cure. Elaine Grobman, Executive Director of the Philadelphia Affiliate of Susan G. Komen, mentions the true significance behind the campaign and the awareness it is creating. Click here for the full article or begin reading it below:

Philly Pretzel Factory supports NBCA with campaign

by Kierra Bussey
National Breast Cancer Awareness Month gains recognition and local Philly Pretzel Factory stores with its signature ribbon-shaped pretzel. 
 
National Breast Cancer Awareness Month celebrates its 25th year anniversary of awareness, education and empowerment. In support of National Breast Cancer Awareness Month, the Philly Pretzel Factory has teamed up with the Philadelphia Affiliate for Susan G. Komen for the Cure in its “Twisting 4 A Cure” campaign. Fifty percent of the business’ October proceeds from the sale of its $1 ribbon-shaped pretzels will be donated.
(Read more)

Thursday, October 27, 2011

Philly Pretzel featured in West Chester Patch

Philly Pretzel Factory was featured in an article in the West Chester Patch called “Philly Pretzel Factory Supports Breast Cancer Awareness Month,” which published Oct. 17. The article is built from the Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. Click here for the full article or begin reading it below:

Philly Pretzel Factory Supports Breast Cancer Awareness Month
October is an important month for Philly Pretzel Factory in the Delaware Valley.

Not only is it National Pretzel Month, but it is also Breast Cancer Awareness Month and local owners Ron Heil and Gary Nolan are committed to Twisting for a Cure.
(Read more)

Philly Pretzel Factory featured in Daily Local News

Philly Pretzel Factory was featured in an article and a video in the Daily Local News called “Cancer awareness- with a twist,” which published Oct. 17. The article highlights the Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. Jim Powers, owner of the Philly Pretzel Factory in West Chester, discusses their involvement with the campaign and the effort they make to let customers know about it. The article also mentions Jim and Julie Power’s experience with PPF and Jim’s personal closeness to the campaign. Click here for the full article or begin reading it below:

Cancer awareness — with a twist
By KYLE O'DONNELL, Journal Register News Service

The Philadelphia Pretzel Factory is selling ribbon-shaped pretzels during October as part of its Twisting for a Cure campaign.

A ribbon-shaped pretzel sells for $1. Of that, 50 percent of the sales go to Susan G. Komen for the Cure in the effort to fight breast cancer.


(Read more)

Wednesday, October 26, 2011

Philly Pretzel Factory featured in Eatontown Patch

Philly Pretzel Factory was featured in an article in the Eatontown Patch called “Philly Pretzel Factory Puts a Twist on Breast Cancer Awareness,” which published Oct. 14. The article is built from the Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. Matt Hopkins, owner of Philly Pretzel Factory in Eatontown, discusses the role of the community in this campaign and how everyone is affected. The article also mentions this year’s goal and what they are doing to get there. Click here for the full article or begin reading it below:


Philly Pretzel Factory Puts a Twist on Breast Cancer Awareness
By Amy Byrnes




The Philly Pretzel Factory on Route 35 gives its fans another reason to load up on its soft treats this October other than tailgates, fundraisers or after school snacks.

Throughout the month, the Eatontown shop, located at 86 Route 35 next to Rita's Italian Ices, will donate 50 percent of the proceeds from ribbon-shaped hot pretzels to the Susan G. Komen Foundation to promote breast cancer awareness.
(Read More) 

Philly Pretzel Factory mentioned on CecilWhig.com

Philly Pretzel Factory was featured on Cecil Whig about Philly Soft Pretzel’s involvement in Twisting for a Cure. The mention discusses what Elkton’s Philly Pretzel will be doing all month and their support for the Susan G. Komen Foundation. View the mention here, or read it below:

Health officials partnered with Cecil County government last week to proclaim October as Breast Cancer Awareness Month and many local businesses have joined the campaign to raise awareness of the importance of checkups and to raise funds to find a cure. 

Banners are up and pink lights adorn several buildings as a reminder to everyone to give what they can to help fund research. Elkton's Philly Pretzel Factory owners Mike Scrowneck, John Cooley and Mike Derrickson are one of the local businesses helping raise funds for the Susan G. Komen Foundation this year. 

For the entire month of October, they're making ribbon-shaped pretzels for sale with 50 percent of the proceeds designated to benefit the foundation. Each customer who buys a ribbon-shaped pretzel will be asked to sign a pink paper ribbon the store will display on a "Wall of Fame."
(Source)

Tuesday, October 25, 2011

Philly Pretzel Factory featured on PhillyBurbs.com

Philly Pretzel Factory was featured on PhillyBurbs.com in an article titled, “Twist for a Cure with Philly Soft Pretzel Factory.” The article is built from the Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. The article mentions the location in Langhorne and owners Brian and Shaun Kean. Click here for the full article or begin reading it below:

by Deidre Wengen 

You may not know it, but along with it being Breast Cancer Awareness Month, October is also National Pretzel Month.  So it makes a lot of sense the the Philly Soft Pretzel Factory located in Langhorne would do their part to help the Susan G. Komen Foundation.
Local owners Brian and Shaun Kean are participating in the company's "Twisting for a Cure" campaign.

Philly Pretzel featured in Bryn Mawr Patch

Philly Pretzel Factory was featured in the Bryn Mawr Patch called “Philly Pretzel Factory Puts a Twist on Breast Cancer Awareness,” which published Oct. 14.  The article is built from the Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. Gary Nolan, owner of Philly Pretzel Factory in Bryn Mawr, discusses how it is important to help this cause and Elaine Grobman, from Susan G. Komen Foundation, discusses how appreciative they are about businesses supporting the cure. Click here for the full article or begin reading it below:

Pretzel Factory and Susan G. Komen Team Up for Tasty Fundraiser
By Tom Sunnergren

For the fifth straight year, the Philly Pretzel Factory is putting a delicious twist on a great cause.

During the month of October, each of its locations are participating in a fund drive for Susan G. Komen for a Cure foundation. The stores are selling $1 pretzels in the shape of breast cancer awareness ribbons, half of the proceeds from which will go towards research and screenings for the disease.
(Read more)

Monday, October 24, 2011

Philly Pretzel featured in Dover Post

Philly Pretzel Factory was featured in an article in the Dover Post titled, “Philly Pretzel ‘twists’ for a cure.” The article is built from the Twisting for a Cure campaign that Philly Pretzel Factory is participating in all month to support the Susan G. Komen Foundation and Breast Cancer Awareness Month. The article mentions the location in Dover and how they are donating half of their proceeds from the ribbon shaped pretzels. This will be a great way to bring awareness to the effort to find a cure for breast cancer as well as Philly Pretzel Factory in Dover, Delaware. Click here for the full article or begin reading it below:


Philly Pretzel 'twists' for a cure 
By Brian Lester Dover's
 

Philly Pretzel Factory, 171 N. Dupont Highway, is promoting breast cancer awareness this month.
 
The Philly Pretzel Factory is selling pretzels shaped like ribbons to raise awareness about the importance of breast cancer awareness. Half of the proceeds from the sale of the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund research.
(Read more)

Friday, October 7, 2011

Philly Pretzel Factory featured in Smart Business

Philly Pretzel Factory was recently featured in Smart Business in an article titled "Dan DiZio: The accidental entrepreneur.” The article digs into the entrepreneurial story of Dan DiZio, his experience before Philly Pretzel Factory, the challenges of getting Philly Pretzel Factory started and the core principle that Dan leads by: keep it simple. The full article is embedded below.

Friday, September 30, 2011

Flyers Ice Girls to Twist Flyers Logos into Philly Pretzels


Philly Pretzel Factory to offer Flyer pretzels throughout region in anticipation of Flyers season

(via Flyers official site)

On Monday October 3, in anticipation of the Philadelphia Flyers 2011-12 season beginning on Thursday, October 6 when the Flyers take on the Boston Bruins, Flyers Ice Girls will assist workers at Philly Pretzel Factory as they twist pretzel dough into the Flyers logo. Several locations around the Philadelphia region will sell pretzels in the form of the Flyers logo throughout the day on Monday. 

Pretzels will be available at the following locations:

22nd & Oregon
2125 Oregon Avenue
Philadelphia, PA
215-336-2151

Broad & McKean
1410-12 McKean Street
Philadelphia, PA
215-463-3333
Aramingo Avenue
Port Richmond Plaza
3377 Aramingo Avenue
Philadelphia PA
215-203-3100

Frankford Avenue7366 Frankfor Avenue
Philadelphia, PA
215-338-4606

Parkwood12363 Academy Road
Philadelphia, PA
215-637-2636

11th & Chestnut132 11th Street
Philadelphia, PA

Sansom Street1532 Sansom Street
Philadelphia, PA
215-569-3988

Broomall
2500 W. Chester Pik
Broomall, PA
610-353-4843

Folsom625 MacDade Blvd
Folsom, PA
610-522-1281

Deptford1010 Cooper Street
Deptford, PA
856-845-3600

Sewell
373 Egg Harbor Road
Sewell, NJ
856-582-3880

Friday, September 23, 2011

Philly Pretzel Factory Goes Out & About To Give Back

Whether it's for a good cause or just to have fun, Philly Pretzel Factory franchisees make it a point to go out and give back to the community. Here are a few recent outings made by local Philly Pretzel Factory locations:




When major road construction brought traffic in Hillsborough to a crawl, Philly Pretzel Factory was there to quell the road rage and give out free pretzels to people stuck in traffic.




Phil E Pretzel and the gang served pretzels at the Salute the Troops event held in Philadelphia on September 9th. Other local sports mascots were in attendance such as the Philly Phanatic and Swoop the Eagle.







The Philly Pretzel Factory in Lawrenceville, NJ visited Mercerville Elementary School to give away one pretzel to each student. Phil E Pretzel and the giant inflatable were in attendance for a day of fun!

Friday, September 9, 2011

Philly Pretzel Factory freatured in Hillsborough Patch

Hillsborough Patch reporter Eileen Oldfield got in touch with new Hillsborough Philly Pretzel franchisee Frank Calu on his first day of work which happened to fall at a time when community residents are picking up the pieces from Hurricane Irene. That didn’t stop Frank Calu though as he took to the streets to help his fellow neighbors in good faith and passed out pretzels to those on route 206. A portion of the article is below and can be read in its entirety by clicking here.

Business Owner Offers Treat for Drivers Stranded on 206

Cars stretched along Route 206 Monday and Tuesday, as flooded roads and other hurricane-related damages closed most back roads to normal traffic.

For Philly Pretzel Factory owner Frank Calu, the solution to a two-hour wait time misery was pretzels.

“We just saw everybody sitting there, looking miserable,” Calu said. “We said, why not make everybody’s day a little better with a little food in their belly.”

As a result, Calu spent Monday handing out 100 individually-wrapped pretzels from his shop at no charge to motorists. He continued his efforts Tuesday, with the assistance of company mascot Phill-E, and handed out 160 pretzels that day.

“Most people didn’t want to roll down their windows at first, because they thought they had to pay for them,” Calu said. “But people were very receptive and thankful, especially those with kids.”

It’s only Calu’s first week as owner of the Hillsborough shop, having just purchased the franchise from the previous owner—and Monday was his first day at work.

(Read More)

Friday, July 29, 2011

Philly Pretzel Summer Photo Contest Continues

Philly Pretzel Factory's Annual Summer Photo Contest is in full swing. We've already had a bunch of great submissions but we need more! The rules are simple: take a picture of a friend, family member, yourself or even a lobster enjoying summer with Philly Pretzel Factory, submit it to our Facebook fan page and be entered for a chance to win a $100 Visa Gift Card! The submission period will be open through August 12. After it closes, be sure to check back August 15-26 to vote on the picture you think is the best. Second place will take home a $50 Visa Gift card and EVERYONE who submits an entry will receive a 3 Free Pretzels coupon.

Get out there and show us how much you love summer and Philly Pretzel Factory!

Friday, July 22, 2011

Philly Pretzel Factory Breaks 15,000 Fans!

On Wednesday, the Philly Pretzel Factory Facebook fan page hit a major milestone: 15,000 fans! This accomplishment would not have been possible without the amazing fan base Philly Pretzel Factory enjoys. With over 2.5 million post views to date in 2011, Philly Pretzel Factory has an energized and engaged group of users that make a thriving Facebook community possible.

Philly Pretzel Factory has also taken steps to keep those users excited and returning to the page. Funday Monday, a weekly deal offering deep discounts on popular products, has transformed Monday into one of the brand’s best sales dales. Additionally, contests like the Summer Photo Contest and surprise giveaways like Tag ‘em Thursdays have turned the Facebook page into a must-visit site for anyone who loves Philly Pretzel Factory pretzels.

Where will the brand go from here? Up! With exciting initiatives on the horizon, Philly Pretzel Factory will continue to be on the forefront of social media.


Tuesday, June 28, 2011

Philly Soft Pretzel Factory featured in Carlisle Sentinel

Philly Pretzel Factory was recently featured in an article called “Father, son co-own Philly Pretzel franchise” which published in the Carlisle Sentinel on Sunday, June 19. The article discusses the customer service centered business model that father and son duo Dennis and Mike DiSante share when running their Camp Hill, Pennsylvania Philly Pretzel Factory. The article discusses the philosophy and strategies that the pair have come up with that allow them to work together successfully and continue to grow their family owned business. Click here to view the full article!

Father, son co-own Philly Pretzel franchise
By Erica Dolson

At the Philly Pretzel Factory in Camp Hill, the focus is on the product.

The business model concentrates on customer service, and most business decisions take on a personal feel.

How can they not when the co-owners are the father-and-son team of Mike and Dennis DiSante?

(Read More)

Friday, June 17, 2011

Philly Pretzel Factory Announces Sumer 2011 Photo Contest!



It's time for our annual Summer Photo Contest! We had a TON of great submissions last year and are looking forward to seeing all our returning (and new!) fan's smiling faces this year.

The rules are simple: submit a picture of yourself showing how you'll be having good times with Philly Pretzel Factory this summer and you'll be entered for a chance to win a grand prize of a $100 Visa Gift Card! One runner up will also receive a $50 gift card. The best news? EVERYONE who enters will get a 3 FREE Pretzels on Me coupon!

We'll start taking submissions June 21 on our Facebook fan page. Let's see what you've got!

Friday, May 27, 2011

Franchisee Profile: Jim and Kathy Keyser, Philly Pretzel Factory Franchisees of Chalfont, PA

Location: 205 E Butler Ave
Chalfont, PA 18914-3107

View Larger Map
Q: What were you doing before you got started in franchising?
A: I started in sales about 25 years ago. I worked in software sales and even a startup internet company. Eventually, I became the division president for a financial services company and then later the COO.

Q: How did you learn about Philly Pretzel Factory?
A: I learned about the brand as a customer! We’re a big pretzel family. The last two years I had been thinking about starting my own business. I learned about my location through one of my doctor’s patients who happened to be the owner at the time.

Q: How did you validate the brand prior to joining the system?
A: I looked at other pretzel company’s a little bit and I got to see some of the competitors. I asked around in my community about Philly Pretzel Factory and found that the brand had a very positive reputation. I even tried doing internet searches to see if I could find some negative press, but I couldn’t find one thing. After interviewing the franchisees, and seeing that they were all so happy, it solidified the decision in my mind.

Q: Why was Philly Pretzel Factory a good fit for you?
A: Being a franchisee is not a financial decision, it is more about the quality of life. It’s about setting priorities and doing the things that are important, like enjoying my life and spending time with my family. I also like the more physical aspect of the job as opposed to working behind a desk. Philly Pretzel Factory is a good fit because I really like the variety of product, the excellent franchise structure and the thorough training.

ABOUT PHILLY PRETZEL FACTORY
Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman who created a recipe unique to Philly, yet desired in any market. Today, the award-winning pretzel feeds customers at more than 100 franchised locations, primarily in the Northeast. For more information on Philly Pretzel Factory, visit www.phillypretzelfactory.com.

Monday, May 16, 2011

Philly Soft Pretzel Factory featured in Smart Business Philadelphia

Philly Pretzel Factory was featured in Smart Business Philadelphia in an article titled, “Building a growth strategy at Philly Pretzel Factory,” which came out in May’s edition. The article discusses Philly Pretzel Factory from the founding to where they are now at and how they have developed a strategy to help them grow over the past 8 years. Dan DiZio and his college roommate Len Lehman have really found a way to make this once simple company grow to 120 stores down the Eastern seaboard. Looking at their strengths and their core values, they were able to create a successful system with strong framework that positioned them for continued growth. By focusing on each franchisee, the company knew that each operator would help them to build the brand in local markets and to continue to bring new ideas back to the system to keep it fresh. Click here to view the article in its entirety!

Building a growth strategy at Philly Pretzel Factory
By Erik Cassano

They were planning to close at 9 a.m. that first day.

Dan DiZio had just co-founded a small pretzel bakery with his former college roommate. He had been a stockbroker; his roommate was a psychological counselor. They had tired of the daily 9-to-5 grind and decided to pool their resources and get into the pretzel business.

(Read More)

Monday, May 9, 2011

Philly Pretzel Factory featured in Dover Post

Philly Pretzel Factory was recently featured in the Dover Post in an article entitled “Meet Your Bakers: Anita and Joe Anderson." This article features Anita and Joe Anderson, owners of Philly Pretzel Factory of Dover, discussing what makes their pretzels unique and the attention that goes into baking the 800-1000 pretzels they make fresh every day. Anita and Joe also divulge that twisting pretzels isn’t as difficult as you might think and how important the dough is to creating the perfect Philly Pretzel Factory pretzel. Click here to view the full article!

MEET YOUR BAKERS: Philly Pretzel Factory's Anita and Joe Anderson
By Sarika Jagtiani

Dover, Del - Anita and Joe Anderson have owned the Philly Pretzel Factory for two years. They took a break from the job to talk about two years of early mornings, twisting pretzels and learning the ropes as bakers. They also offered a tip to pretzel lovers: When you buy a bag of pretzels, keep the top open to let the pretzels breathe. Otherwise the salt will melt and dampen your pretzels.

(Read More)

Monday, May 2, 2011

Philly Soft Pretzel Factory featured in The Centre Daily Times

Philly Pretzel Factory was featured in the Sunday edition of The Centre Daily Times in a business column that highlighted National Pretzel Day, which is Tuesday April 26. In the article, Dave Rosania, owner of Philly Pretzel Factory in State College, Pa., encouraged readers to come to the 124 S. Allen St. location from 9 a.m. to 9 p.m. on National Pretzel Day to receive a free pretzel. He noted that Pennsylvania has a rich pretzel history and he enjoys celebrating it with his customers. For those who are watching their diet, he said the pretzel is a guilt-free indulgence with no fat, no cholesterol, 4 grams of fiber and14 grams of protein. Click here to view the full article!

BITS OF BUSINESS
By Cliff White

If you happen to be feeling both hungry and cheap on Tuesday, stop by the Philly Pretzel Factory at 124 S. Allen St. From 9 a.m. to 9 p.m., they’ll be serving up free pretzels to customers in celebration of National Pretzel Day.

“We really encourage people to come over,” store co-owner David Rosania said.

(Read More)

Thursday, April 28, 2011

Philly Soft Pretzel Factory featured on My Fox Philly

Philly Pretzel Factory was recently featured on My Fox Philly. The segment was an on location segment with Sam Sklaroff who showed viewers how Philly Pretzel Factory makes pretzels from scratch. Click here to view the entire segment, or watch the segment below!

Enjoy National Pretzel Day With A Twist: MyFoxPHILLY.com

Wednesday, April 27, 2011

Philly Soft Pretzel Factory featured in Gloucester Township Patch

Philly Pretzel Factory was recently featured in the Gloucester Township Patch in an article entitled, “Get Your Free Pretzel!” The article features Jesse Maurer, Philly Pretzel Factory Regional Franchise Manager, discussing the National Pretzel Day holiday and the 2,000 soft pretzels that are produced everyday at the Gloucester Township Philly Pretzel Factory location. The 2,000 daily pretzels will increase by 30 to 40% over the course of Tuesday, April 26th on National Pretzel Day. The article also mentions the loyal following of Philly Pretzel Factory fans and how giving free pretzels to the community of Gloucester Township is sure to entice new customers. Click here to read the full article!

Get Your Free Pretzel!
By Sean McCullen

The local Philly Pretzel Factory franchise will mark National Pretzel Day on Tuesday, April 26, by giving a free soft pretzel to anyone who walks in the door.

"You don't have to buy anything," Philly Pretzel Factory regional franchise manager Jesse Maurer said Friday. "People can just walk right in and get a free pretzel."

(Read More)

Tuesday, April 26, 2011

Philly Soft Pretzel Factory featured on CBS Philly

Philly Soft Pretzel Factory was recently featured on CBS Philly. The segment was a twisting segment with Marty Ferrill. He talked all about how Philly Pretzel Factory will celebrate National Pretzel Day by giving away free pretzels to everyone who comes into the store. Click here to view the full segment, or check it out below!

Philly Soft Pretzel Factory featured in The York Daily Record

Philly Pretzel Factory was featured in a recent edition of The York Daily Record in an article titled "Philly Pretzel Factory will give away free soft pretzels Tuesday." The article describes the history of National Pretzel Day, which is on Tuesday April 26, and its roots in Pennsylvania. Greg Mitchell, owner of the Philly Pretzel Factory in Windsor Township, shared his story of opening his store in 2009 – about nine months after retiring from the Pennsylvania State Police. He also mentioned that he is hoping for a big turnout this year to celebrate National Pretzel Day. Click here to view the article in its entirety!

Philly Pretzel Factory will give away free soft pretzels Tuesday
By LAUREN BOYER

York, PA - Philly Pretzel Factory, 3143 Cape Horn Road, will give away free soft pretzels from 8 a.m. to 6 p.m. Tuesday to honor National Pretzel Day.

U.S. Rep. Robert S. Walker declared the unofficial holiday in 1983. It was later re-dedicated in 2003 by Pennsylvania Gov. Ed Rendell.

(Read More)

Philly Soft Pretzel Factory featured in Bucks County Herald

Philly Pretzel Factory was featured in the Bucks County Herald in an article entitled, “It’s Time to Make Pretzels, National Pretzel Day on April 26th.” The article discussed how the Lahaska Philly Pretzel Factory and the others in Bucks County are celebrating National Pretzel Day by giving away free pretzels all day at their locations. . One of the things that Philly Pretzel Factory takes pride in as a franchise is providing the hottest and freshest pretzels right out of the oven, and they are looking forward to sharing them with all of their fans on April 26th at all the locations throughout Bucks County. Click here and go to page 44 & 45 to view the article in its entirety!

It's time to make the pretzels
BY DAVID CAMPBELL

Even in the dead of winter, or early spring, short sleeves are the norm at Lahaska's Philly Pretzel Factory on Lower York Road.

Franchise owner Scott McConney and his staff fire up a couple batches of pretzels twice an hour, which means the oven is allowed to breathe hot air frequently into more than 900 square feet of building space.

(Read More)

Tuesday, April 5, 2011

Philly Soft Pretzel Factory featured on WTXF Fox 29

Philly Soft Pretzel Factory was recently featured on a segment on WTXF Fox 29 about the April Fool’s inspired Pretzel Violation! The segment features Fox 29 anchors discussing Philly Pretzel Factory’s April Fool’s Day prank and displays the coupons that Philadelphians could receive today on their windshield! Click here to view the full segment, or check out the video below!

Thursday, March 24, 2011

Franchisee Profile: Steve McDaniel & John Brumbaugh, Philly Pretzel Factory Franchsiees of Harrisburg, PA

Location: 530 N. Progress Ave
Harrisburg, PA 17110



Something Interesting About Steve’s Story…
Steve is an interesting guy to be sure, and he’s done quite a bit in his lifetime. But now, Steve will fulfill a dream he’s been holding onto for over a decade—together with lifelong friend John Brumbaugh, Steve will open up his own pretzel shop—Philly Pretzel Factory, to be specific: the pretzels voted Best In Philly for several years running will now arrive in Harrisburg for the very first time, and Steven is very excited about being the one to bring them here!

What Steve Did Before Philly Pretzel Factory
Steve McDaniel is the definition of a jack of all trades. In his lifetime, he has held the following positions: State Trooper, Radio DJ, Real Estate Mogul, Life Insurance Salesman, Prison Guard—and now? Pretzel Baker, and owner of Philly Pretzel Factory in Harrisburg, PA, along with his business partner and long-time friend, John Brumbaugh.

How Steve Found Out About Philly Pretzel Factory
One day, Steve was on the job, overseeing a court case in West Chester, PA. During a break, he went to get some pretzels for a snack, and was hugely impressed with Philly Pretzel Factory’s simple yet delicious recipe. His first thought: “Wow! This place has some real potential!” Steve’s only experience in the restaurant industry at that point was a part-time job at a pizza shop in high school, but he knew right away that he’d stumbled upon an excellent business opportunity. He started researching the company about five years ago, visiting franchises across the state, eating and loving the product and appreciating the smoothness of the operation at every store he visited. So, he got together with his friend John Brumbaugh, with whom he’d talked about opening a business since college, and they decided to go for it!

Why Steve Decided to Become a Philly Pretzel Factory Franchisee…
Owning a Philly Pretzel Factory was Steve’s first foray into franchising. According to him, to be a franchisee you have to understand if you have the capacity for such a job, and the ability to take on your own business. You also have to believe strongly in the franchise model that’s already been created. Steve believes that Philly Pretzel Factory has developed a tremendous brand, and is excited about using the strong business model to develop a strong presence in Harrisburg. He appreciates the corporate support and the brand recognition that Philly Pretzel Factory has already obtained.

Monday, March 14, 2011

Franchisee Profile: Scott Kallen, Franchisee of Bridgeville, PA

Born and raised in Philadelphia, Scott Kallen is a serial entrepreneur known for his ability to take a struggling business and turn it into a cash cow. This is why the people at Philly Pretzel Factory enlisted Scott to help them turn around a Philly Pretzel Factory with lots of potential that needed a facelift. Here, Scott tells us about his impressive track record, how he got involved with Philly Pretzel Factory, and where he plans to take the business in the future!

Q: Before Philly Pretzel Factory, what were you involved with?
A: I’ve always been a turnaround guy. I started at age 21 with a pizzeria that was in such bad shape that I was able to buy it for almost nothing. Within two years I managed to quadruple sales and had turned it into a local favorite. Then I did the same thing with one of Rita’s Water Ice’s struggling corporate stores. I went into a business partnership with my father, Steve Kallen, who did construction, and we were able to do another complete turnaround and expand to five locations in eight years. I think the key to successful business is a fresh product and excellent customer service—the kind that goes above and beyond and makes guests want to come back again and again because they’re treated so well each and every time.

Q: How did you get involved with Philly Pretzel Factory?
A: Well, in the middle of my Rita’s Water Ice venture I met a lady from Pittsburgh and ended up selling off all my stores so I could get married and move out to Pittsburgh with her. We bought a house here and had a baby. Things are great but I’m ready to re-establish myself as an entrepreneur here. So, when the people at Philly Pretzel Factory’s corporate office gave me a call and asked if I’d be interested in another revival project, I decided to go for it! I think this Bridgeville location has a ton of potential—it’s a great area and Philly Pretzel Factory has an excellent product and a great franchise system. I’m excited to turn this store into something special.

Q: What have been some career milestones for you/your business?
A: When I bought this store last month, it needed some serious TLC. I think the main issue was that people didn’t even know it was open anymore—it didn’t even have an OPEN sign! Now I’m in the process of a complete turnaround and already things are going great. We’ve already got the store all cleaned up, the lights in the store and parking lot are now working, we’ve gotten signage and put a nice big OPEN sign in the window. On February 5th we had a comeback celebration for the entire community, featuring tons of family-friendly activities including clowns, a magic show, kids twisting their own pretzels, live music, and three free pretzels for every man, woman, and child—no purchase necessary, no strings attached. It was just a fun family event to spread the word that Philly Pretzel Factory of Bridgeville is under new management, back in action and better than ever!

Q: What are your future goals? Development plans?
A: Right now I’m focused on making Philly Pretzel Factory of Bridgeville the best it can be, a neighborhood favorite and the place people go to for the best pretzels and the best atmosphere in town. In the future, who knows? We’ll see!

Tuesday, March 8, 2011

Philly Soft Pretzel Factory featured in the LaSalle Collegian

Philly Soft Pretzel Factory was recently featured in a great article in The LaSalle Collegian, entitled "Philly Pretzel Factory: More than just pretzels." The article published on Friday, March 4, 2011, and was built from a taste test of the new Buffalo Chicken Pretzel at the local Philly Pretzel Factory in Pittsburgh and in-person interviews with managers Katie Koper and Christopher Dowling. In this article, Cheyenne Shaffer writes about her very positive response to the brand new Buffalo Chicken Pretzel at Philly Pretzel Factory. The store managers weigh in on what sets Philly Pretzel Factory apart from the competition, and why their special ingredients make for the most delicious pretzels in town. Cheyenne discusses the franchise’s growth and success in the region. Click here to view the full article.

Philly Pretzel Factory: More than just pretzels
By Cheyenne Shaffer

With a business that continues to expand, Philly Soft Pretzel Factory has set the standard for Philadelphia soft pretzels. Their newest creation, the buffalo chicken pretzel, is a spicy addition to the menu.

The introduction of the buffalo chicken pretzel was marked with an event, that included a massive chicken egg hunt at Love Park, free prizes and samples of the new product. I was able to try the new pretzel recently and wasn’t disappointed. The pretzel is stuffed with chicken, mozzarella cheese, and a special buffalo sauce. The pretzel struck a sufficient balance, being spicy and enjoyable. However, if you are looking for something a bit more fiery and intense, extra buffalo sauce is available.

(Read More)

Monday, March 7, 2011

Philly Pretzel Factory featured in SmartCEO Philadelphia

Philly Pretzel Factory was recently featured in a great article in SmartCEO Philadelphia entitled, “What Makes a Successful Franchisee? Franchisors Share Their Lessons.” The article was built from an in-depth interview with Dan DiZio, where he provides advice to franchisees on finding success in their individual system. The article includes multiple franchisors that are based in the Philadelphia region, where each states some lesson that they have learned from experiences with franchisees. Dan discusses the importance of listening to your franchisees’ ideas and being transparent as a franchisor to continuously make your franchisees feel comfortable with every aspect of the business. Below is the PDF of the article:

Philly Pretzel Factory featured in SmartCEO Philadelphia

Thursday, February 24, 2011

Philly Pretzel Factory featured in The Daily Collegian

Philly Pretzel Factory was recently featured in an article in Penn State’s student newspaper, The Daily Collegian, entitled "Buffalo-Chicken Pretzel." The article published February 22, 2011, and was built from a taste test of the new Buffalo Chicken Pretzel at the local Philly Pretzel Factory at Penn State College, which is owned by Dave Rosania. Also, the reviewer gives a few suggestions for other great snacks that can be found at Philly Pretzel Factory. Click here to view the article in its entirety!

Buffalo-Chicken Pretzel
Reviewed by Katie Sullivan

I love anything with buffalo sauce. Buffalo wings, buffalo chicken dip, buffalo-glazed sandwiches. Nothing beats the tangy heat that tickles my tongue after taking a bite of something smothered in buffalo-flavored goodness.

So I was excited to hear about Philly Pretzel Factory’s new buffalo-chicken stuffed pretzels. Advertised with a sticker on Philly Pretzel Factory’s counter picturing a scrumptious-looking pretzel engulfed in orange flames, I was expecting a fiery bite. I went in with high expectations, hoping for a small snack to get me through my next class.

(Read More)

Monday, February 7, 2011

Philly Soft Pretzel Factory featured in BusinessNewsDaily

Philly Soft Pretzel Factory was featured in an article in BusinessNewsDaily entitled, “Groundhog Day: 25 Predictions for Spring’s Small Business,” which published today, February 2, 2011. The article was written by Cynthia Bunting and built from several interviews, including one with Philly Pretzel Factory’s VP of Franchise Development Marty Ferrill, who gets the last word on small business predictions for Spring 2011. Click here to view the full article.

Groundhog Day: 25 Predictions for Spring’s Small Business
By Cynthia Bunting

It’s Groundhog Day, and while Punxsutawney Phil may have a lock on predicting the weather, we think our own readers are best suited to predict what the spring holds for small business.

When the snow melts and the daffodils bloom, business owners will be ready to reinvest, reinvent and redouble their efforts to break new ground, grow and even flourish.

(Read More)

Friday, February 4, 2011

Philly Pretzel Factory featured in QSR Magazine

QSR Magazine recently published an article called “Who needs a $3M TV Spot When You Have Social Media,” in which Philly Pretzel Factory discusses how it plans to leverage Social Media during the big game! Marty Ferrill says that Philly Pretzel Factory wants to use the big game day as another opportunity to engage with its fans and be right there with them during the game. The pretzel franchise will host game time giveaways to keep fans intrigued during the game. Click here to view the article in its entirety!

Who Needs a $3M TV Spot When You Have Social Media
By SAM OCHES

While some companies will be shelling out as much as $3 million for a 30-second TV spot during Sunday’s Super Bowl, some quick-serve chains plan to ramp up their marketing efforts without even hardly opening their wallets.

Toppers Pizza and Philly Pretzel Factory are two concepts that will leverage social media for their marketing efforts on Super Bowl Sunday, a day for which advertising was once reserved only for billion-dollar brands.

(Read More)

Tuesday, February 1, 2011

Philly Pretzel Factory featured in news segment on Fox Philly

Philly Pretzel Factory was recently featured in a news segment on Fox Philly. The segment shows off Philly Pretzel Factory's new Buffalo Chicken Pretzel. Click here the view the video, or view the video below

Philly Pretzel Factory featured in news segment on CBS Philly

Philly Pretzel Factory was recently featured on CBS Philly in a news segment showing Philly Pretzel Factory's new Buffalo Chicken Pretzel! Click here to view the video, or click on the link below!

http://bit.ly/g4ccrK




 
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