Philly Pretzel Factory featured in QSR Magazine

Philly Pretzel Factory was featured in an article in QSR Magazine titled, “Tap into this Marketing Win-Win,” built from an interview with Brent Schadler, multi-unit franchisee of Philly Pretzel Factory. Brent discussed the benefits of partnering together with organizations in his community and with national organizations like the Red Cross and the Susan G. Komen Foundation throughout the year for fundraisers as a natural marketing opportunity. By working with larger causes, Brent has been able to help local groups but has been able to more effectively stretch his marketing budget as that is one of the largest expenditures that a business makes throughout the year. Click here to view the full article, or begin reading below:

Tap into this Marketing Win-Win
A Philly Pretzel Factory franchisee reveals how community involvement grows your business, customer base, and brand awareness all at once.

Cheesesteaks aren’t the only food Philadelphia obsesses over. Brent Schadler of Philly Pretzel Factory has been serving pretzels to a loyal community in the City of Brotherly Love since 2008.

Schadler developed a grassroots-style marketing strategy at both of his Philly Pretzel units. He’s not only immersing himself in the community, but also using fundraising as a main source of marketing for his business. While contributing to national organizations like the Red Cross and the Susan G. Komen Foundation, Schadler also delivers business to his units and creates relationships with local schools and churches.

(Read more...)

Philly Pretzel Factory featured in QSR Magazine

QSR Magazine recently published an article called “Who needs a $3M TV Spot When You Have Social Media,” in which Philly Pretzel Factory discusses how it plans to leverage Social Media during the big game! Marty Ferrill says that Philly Pretzel Factory wants to use the big game day as another opportunity to engage with its fans and be right there with them during the game. The pretzel franchise will host game time giveaways to keep fans intrigued during the game. Click here to view the article in its entirety!

Who Needs a $3M TV Spot When You Have Social Media
By SAM OCHES

While some companies will be shelling out as much as $3 million for a 30-second TV spot during Sunday’s Super Bowl, some quick-serve chains plan to ramp up their marketing efforts without even hardly opening their wallets.

Toppers Pizza and Philly Pretzel Factory are two concepts that will leverage social media for their marketing efforts on Super Bowl Sunday, a day for which advertising was once reserved only for billion-dollar brands.

(Read More)