Friday, February 4, 2011

Philly Pretzel Factory featured in QSR Magazine

QSR Magazine recently published an article called “Who needs a $3M TV Spot When You Have Social Media,” in which Philly Pretzel Factory discusses how it plans to leverage Social Media during the big game! Marty Ferrill says that Philly Pretzel Factory wants to use the big game day as another opportunity to engage with its fans and be right there with them during the game. The pretzel franchise will host game time giveaways to keep fans intrigued during the game. Click here to view the article in its entirety!

Who Needs a $3M TV Spot When You Have Social Media

While some companies will be shelling out as much as $3 million for a 30-second TV spot during Sunday’s Super Bowl, some quick-serve chains plan to ramp up their marketing efforts without even hardly opening their wallets.

Toppers Pizza and Philly Pretzel Factory are two concepts that will leverage social media for their marketing efforts on Super Bowl Sunday, a day for which advertising was once reserved only for billion-dollar brands.

(Read More)


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