Thursday, May 20, 2010

Philly Pretzel Factory Featured in Charlotte Observer

Philly Pretzel Factory was recently featured in an article in the Charlotte Observer entitled, “Free cheesesteak pretzels, for those who dare”. The article was built from an interview with George Heck and focuses on the new Cheesesteak Pretzel as well as George’s entrepreneurial story and success as the only location in North Carolina. Below is a portion of the article along with a link to the article in its entirety.

Free cheesesteak pretzels, for those who dare
Jen Aronoff

The one and only N.C. location of the Philly Pretzel Factory, in Mooresville, will be giving away its newest product from 11 a.m. to 2 p.m. Monday - a cheesesteak pretzel. The pocket sandwich (alas, not pictured at left) combines two iconic foodstuffs from the City of Brotherly Love, with thinly sliced steak and American cheese wrapped in a warm soft pretzel.

Will it be two great tastes that taste great together? The Mooresville shop's co-owner, George Heck, sure thinks so. Eager to expand his lunch menu, the native of Riverton, N.J. - just across the river from Philadelphia - began experimenting with pocket sandwiches using pretzel dough about eight months ago and was pleased with the result. The Philly-based company is now selling such items in all its stores, and is aiming to launch them with the help of the Monday giveaway. The cheesesteak pretzels - admittedly, perhaps not for the faint of stomach - normally sell for $3.50 apiece, $6 for two or $5 as part of a combo that includes a drink and (naturally) a regular pretzel. (If you're looking for the famous cheesesteak with Cheez Wiz, though, look elsewhere: "The best cheesesteak is with white American cheese," Heck said.)



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