Friday, May 21, 2010

Philly Pretzel Factory Featured on

Philly Pretzel Factory was recently featured in an article posted on entitled, "The Cheesesteak Pretzel: Really? A Stuffed Pretzel?" The article was built from an interview with Marty Ferrill, Vice President of Operations and focuses on the new Philly Cheesesteak Pretzel including the pretzel’s nutritional information and ingredients, why Philly Pretzel Factory decided to make the Cheesesteak Pretzel and how it’s made. Below is a sample of the article along with a link to the article in its entirety.

The Cheesesteak Pretzel
Really? A stuffed pretzel?
By Meg Favreau

The Snuggie, I think we can agree, is not an amazing product. But the TV-advertised sleeve-blanket that makes the wearer look like a fuzzy Jabba the Hutt captured American hearts, minds, and media outlets last year. Suddenly, the Snuggie was everywhere. TV news, late-night comedy shows, and magazines all wanted a piece of it. Here in Philadelphia, there was even a Snuggie bar crawl (I cringe thinking about how much spilled beer a Snuggie could absorb). Was the Snuggie useful? Mildly. It's hard to imagine someone could be so inconvenienced by using a blanket or wearing a robe that they need a sleeved blanket. Was the Snuggie original? Nope, the first Slanket was made in the late 90s. But did the Snuggie have a gimmick that caught people at the right time?

Oh, yes.

The Philly Pretzel Factory's new cheesesteak pretzel is the Snuggie of the Philly food world. It's not amazing, and it's certainly not necessary, but it is gimmicky enough to show up in papers and on websites (including this one, hi!). Don't get me wrong, eccentric food items are always fun to read about, and sometimes even to eat. Guinness-Record-breaking pizzas, deep-fried Oreos, and the mile-long hoagie Wawa is going to trot out for this year's Welcome America Festival all get me excited. And for Phila-specific offerings like Square Burger's (in Franklin Square Park), Tastykake shakes, or Bassett's ice cream’s mildly hilarious WHYY Experience (the pretzel bits must symbolize Marty Moss-Coane’s journalistic crunch) — I'm on board.



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