Friday, May 21, 2010

Philly Pretzel Factory Featured in The Mercury

Philly Pretzel Factory was recently featured in The Mercury, the local daily newspaper for Pottstown, PA. The article was published both online and print today, May 21st. The article was built from the Cheesesteak Pretzel press release and our pitching efforts. Below is the article along with a link to the original source.

Philly Pretzel Factory to offer free Philly Cheesesteak pretzels

PHILADELPHIA — Philly Pretzel Factory has revolutionized the soft pretzel by bringing together two of Philadelphia's oldest and most beloved foods: The pretzel and the cheesesteak. The pretzels offer a one-two punch of thinly sliced steak, combined with cheese and wrapped up in a warm, Philly soft pretzel, creating a one-of-a-kind food.

"While not all marriages are guaranteed success, this team nearly hits perfection," said Dan DiZio, president and co-founder of Philly Pretzel Factory, a 100-plus-unit chain born and raised in Philadelphia.

DiZio noted that the brand will release the new product with a free lunch promotion for a Cheesesteak Pretzel, from 11 a.m. to 2 p.m., on Monday, May 24, at participating locations.

Philly Pretzel Factory
was founded in 1998 by college buddies Dan DiZio and Len Lehman who created a recipe unique to Philly, yet desired in any market. Today, the award-winning pretzel feeds customers at more than 100 franchised locations, primarily in the Northeast. For more information on Philly Pretzel Factory, visit



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