Tuesday, June 1, 2010

Philly Pretzel Factory Featured on Unbdreaded.com

The Cheesesteak Pretzel: As Philly As It Gets!
By: Mikey Il

When news surfaced about the Cheesesteak Pretzel, there was really no doubt we had to cover it. This is a Philadelphia-based sandwich blog after all, and a sandwich-like creation capturing and combining the essence of two of Philly’s most iconic foods is a completely undeniable force. The Cheesesteak Pretzel is the creation of the Philly (Soft) Pretzel Factory (PPF). A franchised company that began with humble beginnings in Northeast Philadelphia just 12 years ago, but today has well over 100 stores that stretch the length of the east coast from upper New York down to Georgia.

I met with Marty Ferrill, VP of Operations at the corporate headquarters in Mayfair and he gave me a bit of insight to the company’s origins and its owners Dan DiZio and Len Lehman. DiZio and Lehman started the first Philly Soft Pretzel Factory on Frankford Ave., in the base of the building where headquarters is currently located. The business model was simple back then, their intention was to provide fresh baked pretzels for delivery like other companies at the time. The walk-in availability of pretzels in a retail environment that has become their mainstay was only a secondary consideration. Though, after the first full day and consistently long lines of people waiting for their fresh baked, hand-twisted pretzels, the business model had to adapt.



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