Wednesday, September 29, 2010

Twisting for a Cure: Philly Pretzel Factory Supports Breast Cancer Awareness Month

October is an important month for Philly Pretzel Factory. Not only is it national pretzel month, but it is also breast cancer awareness month and local owners are committed to twisting for a cure.

During the entire month, Philly Pretzel Factory will sell pretzels shaped as ribbons to raise awareness about the importance of breast cancer awareness. Fifty percent of the proceeds from the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund breast cancer research. Once a customer buys a signature pretzel ribbon, that customer will receive a paper pink ribbon which they will sign and place on Philly Pretzel Factory’s “Wall of Fame.”

Last year during their breast cancer awareness month campaign, Philly Pretzel Factory raised over $11,000. The goal is to be able to donate at least $20,000 to the Susan G. Komen Foundation this year.

“Breast cancer is one of the most frequently diagnosed cancers today and we feel a profound sense of responsibility to support causes that are so close to our franchisee’s and staff’s hearts,” said Dan DiZio, CEO and Founder of Philly Pretzel Factory. “To us, there’s a reason why National Pretzel Month and Breast Cancer Awareness Month are the same month.”

Dan DiZio teamed up with college buddy Len Lehman in 1998 to create the first blueprint of the Philly Pretzel Factory. Today, the brand has grown from a single location in the Mayfair section of Philadelphia to a 100-plus-unit franchise with its eyes set on adding 10 more locations in 2010.

With its menu strategically priced for any economy, the brand continued to thrive in 2009 and onward through the beginning of 2010, never wavering from its commitment to its customers.

“Our founder’s principal of giving our customers great Philly-based tasting treats has caught on nationally. With an incredible following, we are positioned for steady growth throughout this year,” said Marty Ferrill, VP of Operations.

As the world’s largest Philly-style bakery, Philly Pretzel bakes fresh, delicious soft pretzels delivered to customers “Hot Outta The Oven.” Each pretzel, made from a mix of only the finest pretzel ingredients, is hand twisted to ensure quality and freshness.


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