Friday, July 16, 2010

Philly Pretzel Factory Featured in Times of Trenton

The Times of Trenton just published an article called “They’re making a new kind of dough” about the Philly Pretzel Factory location in Ewing! The story discusses how Mark and Karen Cooper, the franchisees of that location, have ingrained their Philly Pretzel Factory location within the Ewing community and their recent expansion to Flemington. Part of the story is below and a link to the full story is here.

They're making a new kind of dough
By Matt Connolly

After years in the corporate world, Mark Cooper and his wife, Karen, decided to quit their well-paying but stressful jobs to make a new kind of dough.
"We got tired of the corporate grind," said Mark. "It seemed like a good time to look for something new."

The two Cherry Hill residents eventually decided to open a Philly Pretzel Factory location in Ewing. Mark said the pair wanted to work together, having not seen each other enough because of the time demands of their previous jobs, and also wanted to engage with customers.

"It's not easy, but it's far more rewarding," he said. "There's a lot of fun things you can do with pretzels."

From the beginning, the Coopers knew that community involvement was key to attracting customers. Before the store even opened in October 2007, they were out selling pretzels in the soccer fields behind the Parkway Avenue location.

"During soccer season it's a huge gathering place for the community," Mark said.

To view the full article click here.


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