Monday, October 11, 2010

Philly Pretzel Factory's Twisting for a Cure Featured in Edison Sentinel

Philly Pretzel Factory was recently featured in an article in the Edison Sentinel entitled, "Pretzel Factory twisting for a cure." October is not only national pretzel month, but it is also breast cancer awareness month, so all of the Philly Pretzel Factory locations throughout the franchising system have teamed up with the Susan G. Komen Foundation to raise money for a great cause. Throughout the month of October, the Philly Pretzel Factory locations will be twisting ribbon shaped pretzels and selling them for $1.00 and 50% of the proceeds will be going toward breast cancer research. This is a great way to awareness for the philanthropic initiative in October and will let consumers know that they can buy pretzel ribbons and some of the proceeds will be donated back to the Foundation.

Pretzel Factory twisting for a cure

EDISON — October is an important month for the Philly Pretzel Factory. Not only is it National Pretzel Month, but it is also Breast Cancer Awareness Month.

Rohi Batra, owner of the Philly Pretzel Factory of Edison at 960 Amboy Ave., is committed to twisting for a cure. Throughout the month, the shop will sell pretzels shaped as ribbons to raise awareness about the importance of breast cancer awareness. Fifty percent of the proceeds from the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund breast cancer research. Once a customer buys a signature pretzel ribbon, he or she will receive a paper pink ribbon to be signed and placed on the Philly Pretzel Factory’s Wall of Fame.

During last October’s campaign, the Philly Pretzel Factory raised over $11,000. Its goal is to be able to donate at least $20,000 to the Susan G. Komen Foundation this year.

“Breast cancer is one of the most frequently diagnosed cancers today, and we feel a profound sense of responsibility to support causes that are so close to our franchisees’ and staffs’ hearts,” said Dan DiZio, CEO and founder of the Philly Pretzel Factory. “To us, there’s a reason why National Pretzel Month and Breast Cancer Awareness Month are the same month.”

DiZio teamed up with college buddy Len Lehman in 1998 to create the first blueprint of the Philly Pretzel Factory. The brand has grown from a single location in the Mayfair section of Philadelphia to more than 100 franchises.

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