Pretzel CEO has a TV Twist
When Dan DiZio sold pretzels on Roosevelt Boulevard and dreamed of opening his own pretzel bakery, he didn’t know what the word “franchise” meant, or that having one store could ever happen.
But now with 120 locations nationwide, the CEO and co-founder of the Philly Pretzel Factory will be on “Undercover Boss” Friday night (8 p.m., CBS 3). DiZio, 40, said he thinks every CEO should go undercover at his business and see how his employees work.
“I was sleeping on bags of flour when we first opened up, but I became a corporate guy,” DiZio said. “I said, I’m never gonna lose my roots in the pretzel business, but to get caught up in boardrooms and meetings you really do lose touch. I forget how hard it was to go to work at 3 in the morning to make pretzels,” DiZio said.
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