Philly Pretzel Factory featured in QSR

Philly Pretzel Factory was featured in an article in QSR titled, “Honey, I Shrunk the Store.” The article was built from interviews with Marty Ferrill and franchisee Dave Grimaldi discussing the new kiosk option launched by Philly Pretzel Factory. Dave was the first of the existing franchisees to purchase the new model and has plans to open in it Franklin Mills Mall in Philadelphia. Marty discusses the decision to finally launch the kiosk to reach a greater number of potential customers and open in more heavy traffic areas. In addition, the new model also allows entrepreneurs to open the kiosks more quickly and only cost about $100,000 for the build-out. Click here to read the full article, or begin reading below.

Honey, I Shrunk the Store
By John Morell

One concept hopes an inexpensive, portable kiosk will jumpstart expansion.

As the U.S. economy shows signs of new growth in 2012, many quick serves are cautiously looking at expansion plans to see if they can jumpstart the growth that stalled with the recession.

Some franchise concepts are banking on the fact that cheaper, smaller footprints might be more attractive to potential franchisees in this rocky lending environment. One in particular, Philly Pretzel Factory, is hoping a new kiosk offering will draw new franchise partners and excite its existing franchisee base.

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