Philly Pretzel Factory featured in Main Line Media

Most kids want to be super heroes, robots or princesses for Halloween, but not Tommy and David. They watched Undercover Boss and saw CEO of Philly Pretzel Factory and were so inspired that they wanted to be pretzel vendors this Halloween. Their dad, Jay Ciccarone, called the Philly Pretzel corporate office to see how they could make this dream come true. DiZio was so excited that he decided to donate shirts, hats, pretzel boxes...and of course freshly baked pretzels that they boys could share with their friends at the St. Katharine of Siena School. Jay knew it would be the perfect costume to help encourage his boys to become entrepreneurs and also have fun at the same time. 

Check out the article from Main Line Media here! 

At St. Katherine of Siena, Halloween costumes teach tasty lesson

Published: Thursday, October 31, 2013

By Linda Stein
lstein@mainlinemedianews.com

Wayne parent Jay Ciccarone got the idea for his sons, Tommy, 10, and David, 8, to dress as pretzel vendors after seeing Dan DiZio, CEO of the Philly Pretzel Factory, on the TV show “Undercover Boss.” Photo Pete Bannan

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At the St. Katharine of Siena School Halloween parade Thursday, children disguised themselves as robots, super heroes, princesses, athletes and animals. However, two brothers came decked out as pretzel vendors, complete with pretzels in boxes.

Wayne parent Jay Ciccarone got the idea for his sons, David, 8, and Tommy, 10, to dress as pretzel vendors after seeing Dan DiZio, CEO of the Philly Pretzel Factory, on the TV show “Undercover Boss.”

“With Halloween, you create and dream and ask for things,” said Ciccarone, an entrepreneur himself who holds five patents. He thought that dressing as pretzel vendors might be a way of encouraging entrepreneurship in his sons.

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