Philly Pretzel Factory was featured in an article in Nation’s Restaurant News titled,
“Growth Concepts: Restaurant executives share franchising, growth strategies.” The article had a section built from
Philly Pretzel Factory COO, Marty Ferrill, who discussed how the brand poised themselves for growth over 2012 and the coming years with a goal to open 25 locations this year.
Philly Pretzel Factory just launched its new kiosk prototype to help new and existing franchisees open more quickly at a lower investment cost in malls, theme parks and transportation stations. With the kiosk costing just half of the traditional build-out, this now offers qualified franchisees the opportunity to open their
Philly Pretzel Factory without having to looking for large business loans and makes it easier to secure financing.
Click here to view the full article, or begin reading
Philly Pretzel Factory's section below.
Growth concepts: Restaurant executives share franchising, growth strategies
by Mark Brandau
Marty Ferrill, chief operating officer, Philly Pretzel Factory
System size: 122 units
Growth targets: 25 openings this year, agreements for 25 more
Source for optimism: Small-footprint kiosk prototype
Our normal investment for a full bakery is typically $250,000 to $275,000 all in, and we were running into some challenges financing that. So we shrunk everything, from our ovens to our mixers, and made the footprint smaller, from about 1,400 square feet into a kiosk as small as 300 to 400 square feet. It’s a dramatic decrease in rent and build-out costs; people are now looking at a total investment of $125,000 including the franchise fee.
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