Philly Pretzel Factory featured in The Alternative Press

Philly Pretzel Factory was featured in The Alternative Press titled “Get 'Em While They're Hot! Philly Pretzel Factory Cuts Ribbon.”  Click here for the entire article or begin below.

Get 'Em While They're Hot! Philly Pretzel Factory Cuts Ribbon
By: Jessica Marrone Parkes

LIVINGSTON, NJ – Its official: the Philly Pretzel Factory has officially opened its doors to Livingston. On April 23, members of the Livingston Chamber, town, and the Business Improvement District joined husband and wife team Peter and Jennifer Rosenblatt and Philly Pretzel Factory Co-Founder and CEO, Dan DiZio in the official ribbon cutting ceremony.

The Philly Pretzel Factory is the world’s largest Philly-style pretzel bakery. All pretzels are hand- twisted and baked on site.

 (Read More)

Philly Pretzel Factory's New Hackettstown Location Featured on NJ.Com

Philly Pretzel Factory's newest location in Hackettstown, New Jersey was featured in the online publication NJ.com in an article titled "Philly Pretzel Factory Opens Doors in Hackettstown" that ran on February 12, 2013.

Philly Pretzel Factory manufactured its first pretzels for customers here last Friday.

The Hackettstown store, part of a franchise, is owned by Mount Olive resident Carl and Erica Boos.

Carol Bernero came from nearby Mount Olive to buy a pretzel on Monday, Feb. 11. Bernero said she was anticipating the opening of the Hackettstown store. Before that, she traveled to the Philly Pretzel Factory in Flemington. To read the complete article click here.

Philly Pretzel featured in Ocean City Patch

Philly Pretzel Factory was recently featured in the Ocean City Patch in an article titled, "Philly Pretzel Factory Opens on Ocean City Boardwalk." The article details the grand opening event which featured Mayor Jay Gillian, Ocean City Regional Chamber of Commerce Executive Director Michele Gillian and Philly Pretzel Factory Co-Founder and CEO Dan DiZio. The article discusses the product offering at the new Ocean City location and also provides background information on the Moisos, Ocean City residents and long-time business owners.  Click here for the entire article or begin below.

Philly Pretzel Factory Opens on Ocean City Boardwalk

By: Douglas Bergen

The Philly Pretzel Factory celebrates its grand opening at 2 p.m. today (Saturday, June 9) with a ribbon-cutting, a balloon artist, face-painting, coupon giveaways and soft pretzels hot out of the oven.

Mayor Jay Gillian, Ocean City Regional Chamber of Commerce Executive Director Michele Gillian and Philly Pretzel Factory Co-Founder and CEO Dan DiZio — who was recently featured on the CBS hit television series "Undercover Boss" — will assist in the ribbon-cutting ceremony.

The new franchise is located in front of Gillian's Wonderland Pier at Sixth Street and Boardwalk — the first (or last) food outlet, depending on which way you're walking, on the downtown stretch of Boardwalk between Sixth and 14th streets. It takes the place of the former Bryn and Dane's, which served healthy fast foods.

The Pretzel Factory features soft pretzel twists, cinnamon-sugar pretzel twists, pretzel dogs (a Dietz and Watson frank wrapped in a pretzel), frozen lemonade, iced tea and Coca-Cola products.

(Read More)

Franchisee Spotlight: Mike DeCerbo, owner of Philly Pretzel Factory Locations in Manahawkin and Long Beach Island

Each week we highlight some of our newest Philly Pretzel Factory franchisees. This week, Mike DeCerbo, owner of the Manahawkin and Long Beach Island locations, is our franchisee spotlight.

Franchisee Since: December 2007
Franchise Locations: Manahawkin, NJ; Long Beach Island, NJ

How Mike DeCerbo Got Started With Philly Pretzel Factory…

For 20 years, Mike DeCerbo worked for his family’s heating and air conditioning business. When they sold the business, Mike had every desire to do something completely different from heating and air. Since he already had the entrepreneurial background, he planned to be in business for himself. He looked around for a while and couldn’t find anything that he was really passionate about so he began looking into franchising opportunities.

According to Mike, Philly Pretzel Factory was definitely different than his prior experience in heating and air. In fall 2007, he invested in his own location, which would be built in Manahawkin. While under construction, Mike began working at another Philly Pretzel Factory location to learn the business. What surprised him was how much he enjoyed working with the customers.

In December 2007, he brought back his knowledge from working at the other location to open up his own shop. Now two and a half years later, Mike is opening his second location where he resides in Long Beach Island, NJ.

Some Characteristics of the New Long Beach Island Location…

At the new Long Beach Island location, Philly Pretzel Factory employees will be twisting and baking all day long, which is going to be a fun attraction for beach goers. The new location is in an area called Schooner’s Wharf with about 30 other shops. It’s a seasonal business and will be open from approximately Memorial Day weekend until Labor Day.

Something Interesting About Mike DeCerbo Story…

Mike is from Tabernacle, NJ and is married to his wife, Marcy, and has three daughters: Lauren, 22; Alex, 20; and Maddie, 17.