Over the weekend, Philly Pretzel Factory was featured nationally on the CBS Sunday Morning Show. In the segment, Dan DiZio and Len Lehman discuss the history of the Pretzel in Philadelphia, their entrepreneurial story and how they have been able to sell 25 million pretzels. The segment can be found below and a corresponding article can be found by click here.
Showing posts with label Len Lehman. Show all posts
Showing posts with label Len Lehman. Show all posts
Monday, November 22, 2010
Wednesday, September 29, 2010
Twisting for a Cure: Philly Pretzel Factory Supports Breast Cancer Awareness Month
O
ctober is an important month for Philly Pretzel Factory. Not only is it national pretzel month, but it is also breast cancer awareness month and local owners are committed to twisting for a cure.
During the entire month, Philly Pretzel Factory will sell pretzels shaped as ribbons to raise awareness about the importance of breast cancer awareness. Fifty percent of the proceeds from the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund breast cancer research. Once a customer buys a signature pretzel ribbon, that customer will receive a paper pink ribbon which they will sign and place on Philly Pretzel Factory’s “Wall of Fame.”
Last year during their breast cancer awareness month campaign, Philly Pretzel Factory raised over $11,000. The goal is to be able to donate at least $20,000 to the Susan G. Komen Foundation this year.
“Breast cancer is one of the most frequently diagnosed cancers today and we feel a profound sense of responsibility to support causes that are so close to our franchisee’s and staff’s hearts,” said Dan DiZio, CEO and Founder of Philly Pretzel Factory. “To us, there’s a reason why National Pretzel Month and Breast Cancer Awareness Month are the same month.”
Dan DiZio teamed up with college buddy Len Lehman in 1998 to create the first blueprint of the Philly Pretzel Factory. Today, the brand has grown from a single location in the Mayfair section of Philadelphia to a 100-plus-unit franchise with its eyes set on adding 10 more locations in 2010.
With its menu strategically priced for any economy, the brand continued to thrive in 2009 and onward through the beginning of 2010, never wavering from its commitment to its customers.
“Our founder’s principal of giving our customers great Philly-based tasting treats has caught on nationally. With an incredible following, we are positioned for steady growth throughout this year,” said Marty Ferrill, VP of Operations.
As the world’s largest Philly-style bakery, Philly Pretzel bakes fresh, delicious soft pretzels delivered to customers “Hot Outta The Oven.” Each pretzel, made from a mix of only the finest pretzel ingredients, is hand twisted to ensure quality and freshness.
ctober is an important month for Philly Pretzel Factory. Not only is it national pretzel month, but it is also breast cancer awareness month and local owners are committed to twisting for a cure.During the entire month, Philly Pretzel Factory will sell pretzels shaped as ribbons to raise awareness about the importance of breast cancer awareness. Fifty percent of the proceeds from the pretzel ribbons will be donated to the Susan G. Komen Foundation to help fund breast cancer research. Once a customer buys a signature pretzel ribbon, that customer will receive a paper pink ribbon which they will sign and place on Philly Pretzel Factory’s “Wall of Fame.”
Last year during their breast cancer awareness month campaign, Philly Pretzel Factory raised over $11,000. The goal is to be able to donate at least $20,000 to the Susan G. Komen Foundation this year.
“Breast cancer is one of the most frequently diagnosed cancers today and we feel a profound sense of responsibility to support causes that are so close to our franchisee’s and staff’s hearts,” said Dan DiZio, CEO and Founder of Philly Pretzel Factory. “To us, there’s a reason why National Pretzel Month and Breast Cancer Awareness Month are the same month.”
Dan DiZio teamed up with college buddy Len Lehman in 1998 to create the first blueprint of the Philly Pretzel Factory. Today, the brand has grown from a single location in the Mayfair section of Philadelphia to a 100-plus-unit franchise with its eyes set on adding 10 more locations in 2010.
With its menu strategically priced for any economy, the brand continued to thrive in 2009 and onward through the beginning of 2010, never wavering from its commitment to its customers.
“Our founder’s principal of giving our customers great Philly-based tasting treats has caught on nationally. With an incredible following, we are positioned for steady growth throughout this year,” said Marty Ferrill, VP of Operations.
As the world’s largest Philly-style bakery, Philly Pretzel bakes fresh, delicious soft pretzels delivered to customers “Hot Outta The Oven.” Each pretzel, made from a mix of only the finest pretzel ingredients, is hand twisted to ensure quality and freshness.
Wednesday, September 1, 2010
Philly Pretzel Factory Featured in Eating Everywhere
Philly Pretzel Factory was recently featured in a great Q&A article about on the Eating Everywhere website. This article that was built from an in-depth interview with Dan DiZio, Len Lehman and Marty Ferrill. It covers all topics that consumers would want to know about Philly Pretzel Factory, including the history, Dan and Len’s entrepreneurial stories, and where the brand is today. Below is a portion of the article and the entire article can viewed by clicking here.
PHILADELPHIA, PA | PHILADELPHIA PRETZEL FACTORY
The Philadelphia Pretzel Factory pretzel is served hot in a brown paper bag and carried across the city.
Hand-twisted to aid plumping in the oven and baked golden brown. Solid, moist, and chewy, the traditional method of preparing the pretzels has kept Philadelphia Pretzel Factory (PPF) a favorite in a city with a strong Pennsylvania-Dutch lineage. The Philadelphian public has grown with these three for $1.50 pretzels, and today they are as common as the birthday cake at parties.
PPF hit the scene in 1998 with an avenue front store across from Philadelphia’s Mayfair Diner in Northeastern Philly. The flagship still stands, bedecked in the green and white checkerboard pattern that has become a PPF trademark, which today has over 100 locations.
It was at this flagship that I had the pleasure of meeting with Company Founders Dan DiZio and Len Lehman, and Vice President of Operations Marty Ferrill, to talk about their pretzels.
(Read More)
PHILADELPHIA, PA | PHILADELPHIA PRETZEL FACTORY
The Philadelphia Pretzel Factory pretzel is served hot in a brown paper bag and carried across the city.Hand-twisted to aid plumping in the oven and baked golden brown. Solid, moist, and chewy, the traditional method of preparing the pretzels has kept Philadelphia Pretzel Factory (PPF) a favorite in a city with a strong Pennsylvania-Dutch lineage. The Philadelphian public has grown with these three for $1.50 pretzels, and today they are as common as the birthday cake at parties.
PPF hit the scene in 1998 with an avenue front store across from Philadelphia’s Mayfair Diner in Northeastern Philly. The flagship still stands, bedecked in the green and white checkerboard pattern that has become a PPF trademark, which today has over 100 locations.
It was at this flagship that I had the pleasure of meeting with Company Founders Dan DiZio and Len Lehman, and Vice President of Operations Marty Ferrill, to talk about their pretzels.
(Read More)
Wednesday, April 21, 2010
Taste Stimulus, Philly-Style: Philly Pretzel Factory Feeds Fanatics
Taste Stimulus, Philly-Style: Philly Pretzel Factory Feeds Fanatics
To Celebrate National Pretzel Day, April 26, 100-Plus-Unit Booming Franchise to Give Every Guest Free Pretzel
PHILADELPHIA– Whoever said there is “no such thing as a free lunch” will eat their words on April 26 when Philly Pretzel Factory gives away a free pretzel to every single guest who enters the store, all in celebration of National Pretzel Day.
“We have an incredible fanatical following. This day is about us having a little fun, giving back, and feeding our guest’s need for great taste,” said Dan DiZio, President and co-founder of Philly Pretzel Factory, a 100-plus-unit chain born and raised in Philadelphia.
The anticipation has already heated up, as the brand’s fanatical following has posted dozens of excited messages on the official Facebook Fan Page, just another way the brand connects, interacts and builds a bond with its fans.
“Our fans have always been loud and proud of our food, but now we see it left and right through the power of Social Media,” said DiZio, noting he expects smiling fans to tag photos of themselves eating the free pretzel. “It is amazing how our relationships with our customers can extend into their personal worlds through this powerful form of technology.”
Founded in 1983, National Pretzel Day was created when Rep. Robert S. Walker declared his favorite food was deserving of a holiday. In April of 2003, Pennsylvania’s Governor Ed Rendell joined the bandwagon by re-declaring the unofficial national holiday.
Right around the first declaration and long before Philly Pretzel Factory was built, DiZio had already seen his vision. At the tender age of 11, DiZio would ride his bike to the corner of Southampton and the Boulevard to sell his own pretzel concoction in Philly. The young entrepreneur would sell 1,000 pretzels a day at five for $1. After giving a cut to the supplier, DiZio would pocket $100.
To Celebrate National Pretzel Day, April 26, 100-Plus-Unit Booming Franchise to Give Every Guest Free Pretzel
PHILADELPHIA– Whoever said there is “no such thing as a free lunch” will eat their words on April 26 when Philly Pretzel Factory gives away a free pretzel to every single guest who enters the store, all in celebration of National Pretzel Day.
“We have an incredible fanatical following. This day is about us having a little fun, giving back, and feeding our guest’s need for great taste,” said Dan DiZio, President and co-founder of Philly Pretzel Factory, a 100-plus-unit chain born and raised in Philadelphia.
The anticipation has already heated up, as the brand’s fanatical following has posted dozens of excited messages on the official Facebook Fan Page, just another way the brand connects, interacts and builds a bond with its fans.
“Our fans have always been loud and proud of our food, but now we see it left and right through the power of Social Media,” said DiZio, noting he expects smiling fans to tag photos of themselves eating the free pretzel. “It is amazing how our relationships with our customers can extend into their personal worlds through this powerful form of technology.”
Founded in 1983, National Pretzel Day was created when Rep. Robert S. Walker declared his favorite food was deserving of a holiday. In April of 2003, Pennsylvania’s Governor Ed Rendell joined the bandwagon by re-declaring the unofficial national holiday.
Right around the first declaration and long before Philly Pretzel Factory was built, DiZio had already seen his vision. At the tender age of 11, DiZio would ride his bike to the corner of Southampton and the Boulevard to sell his own pretzel concoction in Philly. The young entrepreneur would sell 1,000 pretzels a day at five for $1. After giving a cut to the supplier, DiZio would pocket $100.
Those days are long behind him, as DiZio teamed up with college buddy Len Lehman in 1998 to create the first blueprint of the Philly Pretzel Factory. Today, the brand has grown from a single location in the Mayfair section of Philadelphia to a 100-plus-unit franchise with its eyes set on adding 10 more locations in 2010.
With its menu strategically priced for any economy, the brand continued to thrive in 2009 and onward through the beginning of 2010, never wavering from its commitment to its customers.
“Our founder’s principal of giving our customers great Philly-based tasting treats has caught on nationally. With an incredible following, we are positioned for steady growth throughout this year,” said Marty Ferrill, VP of Operations.
As the world’s largest Philly-style bakery, Philly Pretzel bakes fresh, delicious soft pretzels delivered to customers “Hot Outta The Oven.” Each pretzel, made from a mix of only the finest pretzel ingredients, is hand twisted to ensure quality and freshness.
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