Showing posts with label Cheesesteak Pretzel. Show all posts
Showing posts with label Cheesesteak Pretzel. Show all posts
Monday, June 7, 2010
Tuesday, June 1, 2010
Philly Pretzel Factory Featured on Unbdreaded.com
The Cheesesteak Pretzel: As Philly As It Gets!
By: Mikey Il
When news surfaced about the Cheesesteak Pretzel, there was really no doubt we had to cover it. This is a Philadelphia-based sandwich blog after all, and a sandwich-like creation capturing and combining the essence of two of Philly’s most iconic foods is a completely undeniable force. The Cheesesteak Pretzel is the creation of the Philly (Soft) Pretzel Factory (PPF). A franchised company that began with humble beginnings in Northeast Philadelphia just 12 years ago, but today has well over 100 stores that stretch the length of the east coast from upper New York down to Georgia.
I met with Marty Ferrill, VP of Operations at the corporate headquarters in Mayfair and he gave me a bit of insight to the company’s origins and its owners Dan DiZio and Len Lehman. DiZio and Lehman started the first Philly Soft Pretzel Factory on Frankford Ave., in the base of the building where headquarters is currently located. The business model was simple back then, their intention was to provide fresh baked pretzels for delivery like other companies at the time. The walk-in availability of pretzels in a retail environment that has become their mainstay was only a secondary consideration. Though, after the first full day and consistently long lines of people waiting for their fresh baked, hand-twisted pretzels, the business model had to adapt.
(READ MORE)
By: Mikey Il
When news surfaced about the Cheesesteak Pretzel, there was really no doubt we had to cover it. This is a Philadelphia-based sandwich blog after all, and a sandwich-like creation capturing and combining the essence of two of Philly’s most iconic foods is a completely undeniable force. The Cheesesteak Pretzel is the creation of the Philly (Soft) Pretzel Factory (PPF). A franchised company that began with humble beginnings in Northeast Philadelphia just 12 years ago, but today has well over 100 stores that stretch the length of the east coast from upper New York down to Georgia.I met with Marty Ferrill, VP of Operations at the corporate headquarters in Mayfair and he gave me a bit of insight to the company’s origins and its owners Dan DiZio and Len Lehman. DiZio and Lehman started the first Philly Soft Pretzel Factory on Frankford Ave., in the base of the building where headquarters is currently located. The business model was simple back then, their intention was to provide fresh baked pretzels for delivery like other companies at the time. The walk-in availability of pretzels in a retail environment that has become their mainstay was only a secondary consideration. Though, after the first full day and consistently long lines of people waiting for their fresh baked, hand-twisted pretzels, the business model had to adapt.
(READ MORE)
Monday, May 24, 2010
Philly Pretzel Factory Featured in Hampton Roads Business Journal
Philly Pretzel Factory was recently featured in an article in the Hampton Roads Business Journal. The article mentions Philly Pretzel Factory's newest item, the Cheesesteak Pretzel, along with their free Cheesesteak Pretzel promotion. Below is a sample of the article along with a link to the article in its entirety.
Restaurant wrap up What's new on the menu in Hampton Roads
May 21, 2010
By Danielle Walker
Philly Pretzel Factory is launching a new menu item, the Cheesesteak Pretzel - steak and cheese wrapped in the restaurant's staple Philly pretzel bread. After positive feedback from customers, the company, which has more than 100 locations throughout the Northeast, will release the new item on May 24. From 11 a.m. to 2 p.m., there will be a free lunch promotion. Married couple, Kieran and Donna Gaughan, now own the Philadelphia-based business, which initially opened in 1998 under different management.
Location: 7454 Tidewater Drive, Norfolk
(READ MORE)
Restaurant wrap up What's new on the menu in Hampton Roads
May 21, 2010
By Danielle Walker
Philly Pretzel Factory is launching a new menu item, the Cheesesteak Pretzel - steak and cheese wrapped in the restaurant's staple Philly pretzel bread. After positive feedback from customers, the company, which has more than 100 locations throughout the Northeast, will release the new item on May 24. From 11 a.m. to 2 p.m., there will be a free lunch promotion. Married couple, Kieran and Donna Gaughan, now own the Philadelphia-based business, which initially opened in 1998 under different management.Location: 7454 Tidewater Drive, Norfolk
(READ MORE)
Philly Pretzel Factory Featured in Reading Eagle
Philly Pretzel Factory was recently featured in an article in the Reading Eagle. The article talks about the unveiling of the cheesesteak pretzel and the upcoming promotion for free cheesesteak pretzels. Below you will find a sample of the article along with a link to it in its entirety.
Food freebie
A dilly from Philly
Philly Pretzel Factory, with locations at 500 Penn St. and in Muhlenberg Township, will be promoting a new offering with a free lunch promotion Monday from 11 a.m. to 2 p.m.
It's called the Cheese-steak pretzel, combining its original Philly pretzel recipe with top-quality steak."While not all marriages are guaranteed success, this team nearly hits perfection," said Dan DiZio, president and co-founder of the Philadelphia-based chain.
The Cheesesteak pretzel is seen as extending the franchise's offerings, so that customers can stop in for a snack, lunch or dinner.
(READ MORE)
Food freebieA dilly from Philly
Philly Pretzel Factory, with locations at 500 Penn St. and in Muhlenberg Township, will be promoting a new offering with a free lunch promotion Monday from 11 a.m. to 2 p.m.
It's called the Cheese-steak pretzel, combining its original Philly pretzel recipe with top-quality steak."While not all marriages are guaranteed success, this team nearly hits perfection," said Dan DiZio, president and co-founder of the Philadelphia-based chain.
The Cheesesteak pretzel is seen as extending the franchise's offerings, so that customers can stop in for a snack, lunch or dinner.
(READ MORE)
Friday, May 21, 2010
Philly Pretzel Factory Featured on Tablematters.com
Philly Pretzel Factory was recently featured in an article posted on Tablematters.com entitled, "The Cheesesteak Pretzel: Really? A Stuffed Pretzel?" The article was built from an interview with Marty Ferrill, Vice President of Operations and focuses on the new Philly Cheesesteak Pretzel including the pretzel’s nutritional information and ingredients, why Philly Pretzel Factory decided to make the Cheesesteak Pretzel and how it’s made. Below is a sample of the article along with a link to the article in its entirety.
The Cheesesteak Pretzel
Really? A stuffed pretzel?
By Meg Favreau
The Snuggie, I think we can agree, is not an amazing product. But the TV-advertised sleeve-blanket that makes the wearer look like a fuzzy Jabba the Hutt captured American hearts, minds, and media outlets last year. Suddenly, the Snuggie was everywhere. TV news, late-night comedy shows, and magazines all wanted a piece of it. Here in Philadelphia, there was even a Snuggie bar crawl (I cringe thinking about how much spilled beer a Snuggie could absorb). Was the Snuggie useful? Mildly. It's hard to imagine someone could be so inconvenienced by using a blanket or wearing a robe that they need a sleeved blanket. Was the Snuggie original? Nope, the first Slanket was made in the late 90s. But did the Snuggie have a gimmick that caught people at the right time?
Oh, yes.
The Philly Pretzel Factory's new cheesesteak pretzel is the Snuggie of the Philly food world. It's not amazing, and it's certainly not necessary, but it is gimmicky enough to show up in papers and on websites (including this one, hi!). Don't get me wrong, eccentric food items are always fun to read about, and sometimes even to eat. Guinness-Record-breaking pizzas, deep-fried Oreos, and the mile-long hoagie Wawa is going to trot out for this year's Welcome America Festival all get me excited. And for Phila-specific offerings like Square Burger's (in Franklin Square Park), Tastykake shakes, or Bassett's ice cream’s mildly hilarious WHYY Experience (the pretzel bits must symbolize Marty Moss-Coane’s journalistic crunch) — I'm on board.
(READ MORE)
The Cheesesteak Pretzel
Really? A stuffed pretzel?
By Meg Favreau
The Snuggie, I think we can agree, is not an amazing product. But the TV-advertised sleeve-blanket that makes the wearer look like a fuzzy Jabba the Hutt captured American hearts, minds, and media outlets last year. Suddenly, the Snuggie was everywhere. TV news, late-night comedy shows, and magazines all wanted a piece of it. Here in Philadelphia, there was even a Snuggie bar crawl (I cringe thinking about how much spilled beer a Snuggie could absorb). Was the Snuggie useful? Mildly. It's hard to imagine someone could be so inconvenienced by using a blanket or wearing a robe that they need a sleeved blanket. Was the Snuggie original? Nope, the first Slanket was made in the late 90s. But did the Snuggie have a gimmick that caught people at the right time?Oh, yes.
The Philly Pretzel Factory's new cheesesteak pretzel is the Snuggie of the Philly food world. It's not amazing, and it's certainly not necessary, but it is gimmicky enough to show up in papers and on websites (including this one, hi!). Don't get me wrong, eccentric food items are always fun to read about, and sometimes even to eat. Guinness-Record-breaking pizzas, deep-fried Oreos, and the mile-long hoagie Wawa is going to trot out for this year's Welcome America Festival all get me excited. And for Phila-specific offerings like Square Burger's (in Franklin Square Park), Tastykake shakes, or Bassett's ice cream’s mildly hilarious WHYY Experience (the pretzel bits must symbolize Marty Moss-Coane’s journalistic crunch) — I'm on board.
(READ MORE)
Philly Pretzel Factory Featured in The Mercury
Philly Pretzel Factory was recently featured in The Mercury, the local daily newspaper for Pottstown, PA. The article was published both online and print today, May 21st. The article was built from the Cheesesteak Pretzel press release and our pitching efforts. Below is the article along with a link to the original source.
Philly Pretzel Factory to offer free Philly Cheesesteak pretzels
PHILADELPHIA — Philly Pretzel Factory has revolutionized the soft pretzel by bringing together two of Philadelphia's oldest and most beloved foods: The pretzel and the cheesesteak. The pretzels offer a one-two punch of thinly sliced steak, combined with cheese and wrapped up in a warm, Philly soft pretzel, creating a one-of-a-kind food.
"While not all marriages are guaranteed success, this team nearly hits perfection," said Dan DiZio, president and co-founder of Philly Pretzel Factory, a 100-plus-unit chain born and raised in Philadelphia.
DiZio noted that the brand will release the new product with a free lunch promotion for a Cheesesteak Pretzel, from 11 a.m. to 2 p.m., on Monday, May 24, at participating locations.
Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman who created a recipe unique to Philly, yet desired in any market. Today, the award-winning pretzel feeds customers at more than 100 franchised locations, primarily in the Northeast. For more information on Philly Pretzel Factory, visit www.phillypretzelfactory.com.
(READ MORE)
Philly Pretzel Factory to offer free Philly Cheesesteak pretzels
PHILADELPHIA — Philly Pretzel Factory has revolutionized the soft pretzel by bringing together two of Philadelphia's oldest and most beloved foods: The pretzel and the cheesesteak. The pretzels offer a one-two punch of thinly sliced steak, combined with cheese and wrapped up in a warm, Philly soft pretzel, creating a one-of-a-kind food."While not all marriages are guaranteed success, this team nearly hits perfection," said Dan DiZio, president and co-founder of Philly Pretzel Factory, a 100-plus-unit chain born and raised in Philadelphia.
DiZio noted that the brand will release the new product with a free lunch promotion for a Cheesesteak Pretzel, from 11 a.m. to 2 p.m., on Monday, May 24, at participating locations.
Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman who created a recipe unique to Philly, yet desired in any market. Today, the award-winning pretzel feeds customers at more than 100 franchised locations, primarily in the Northeast. For more information on Philly Pretzel Factory, visit www.phillypretzelfactory.com.
(READ MORE)
Thursday, May 20, 2010
Philly Pretzel Factory Featured in Charlotte Observer
Philly Pretzel Factory was recently featured in an article in the Charlotte Observer entitled, “Free cheesesteak pretzels, for those who dare”. The article was built from an interview with George Heck and focuses on the new Cheesesteak Pretzel as well as George’s entrepreneurial story and success as the only location in North Carolina. Below is a portion of the article along with a link to the article in its entirety.
Free cheesesteak pretzels, for those who dare
Jen Aronoff
The one and only N.C. location of the Philly Pretzel Factory, in Mooresville, will be giving away its newest product from 11 a.m. to 2 p.m. Monday - a cheesesteak pretzel. The pocket sandwich (alas, not pictured at left) combines two iconic foodstuffs from the City of Brotherly Love, with thinly sliced steak and American cheese wrapped in a warm soft pretzel.
Will it be two great tastes that taste great together? The Mooresville shop's co-owner, George Heck, sure thinks so. Eager to expand his lunch menu, the native of Riverton, N.J. - just across the river from Philadelphia - began experimenting with pocket sandwiches using pretzel dough about eight months ago and was pleased with the result. The Philly-based company is now selling such items in all its stores, and is aiming to launch them with the help of the Monday giveaway. The cheesesteak pretzels - admittedly, perhaps not for the faint of stomach - normally sell for $3.50 apiece, $6 for two or $5 as part of a combo that includes a drink and (naturally) a regular pretzel. (If you're looking for the famous cheesesteak with Cheez Wiz, though, look elsewhere: "The best cheesesteak is with white American cheese," Heck said.)
(READ MORE)
Free cheesesteak pretzels, for those who dareJen Aronoff
The one and only N.C. location of the Philly Pretzel Factory, in Mooresville, will be giving away its newest product from 11 a.m. to 2 p.m. Monday - a cheesesteak pretzel. The pocket sandwich (alas, not pictured at left) combines two iconic foodstuffs from the City of Brotherly Love, with thinly sliced steak and American cheese wrapped in a warm soft pretzel.
Will it be two great tastes that taste great together? The Mooresville shop's co-owner, George Heck, sure thinks so. Eager to expand his lunch menu, the native of Riverton, N.J. - just across the river from Philadelphia - began experimenting with pocket sandwiches using pretzel dough about eight months ago and was pleased with the result. The Philly-based company is now selling such items in all its stores, and is aiming to launch them with the help of the Monday giveaway. The cheesesteak pretzels - admittedly, perhaps not for the faint of stomach - normally sell for $3.50 apiece, $6 for two or $5 as part of a combo that includes a drink and (naturally) a regular pretzel. (If you're looking for the famous cheesesteak with Cheez Wiz, though, look elsewhere: "The best cheesesteak is with white American cheese," Heck said.)
(READ MORE)
Wednesday, May 19, 2010
Philly Pretzel Factory was recently featured on FOX News 29!
Philly Pretzel Factory was featured on a segment during the FOX News 29 morning newscast on May 19th, 2010. The segment focused on Philly Pretzel Factory's new menu item, the Cheesesteak Pretzel and was made up of members of the news team taste-testing the new product, along with an interview with Philly Pretzel Factory's Vice President of Operations, Marty Ferrill.
Monday, May 17, 2010
Philly Pretzel Factory was recently featured in the Philadelphia Inquirer!
Cheesesteak Pretzel makes official debut todayBy Peter Mucha
Inquirer Staff Writer
The marriage of two of Philadelphia's favorite foodstuffs was celebrated today with a lunchtime giveaway at Love Park.
Meet the Cheesesteak Pretzel: a handheld cheesesteak baked inside soft-pretzel dough.
More than 700 were handed out, to mostly positive reviews.
"This stuff is good," said Jermaine Bernard, 33, finishing his first while in line to get a second. The visitor from Los Angeles hoped to try for a third as well.
"Not two thumbs up, but one thumb up," said actuary Derek Eyler, 25, of Abington.
"I would like maybe a little bit more cheese," said real estate manager Mandy Davis, 27, of Center City. While a regular cheesesteak can be a meal, the Cheesesteak Pretzel, she said, was "more snack appropriate."
"It's kind of a strange combination," said victim advocate Kourtney Burris, 24, of South Philadelphia. "It's straight-up Philly, that's what it is."
The folks at the Philly Pretzel Factory introduced the Cheesesteak Pretzels this morning at almost every one of its more than 100 stores between New York State and Georgia.
Philly Pretzel Factory was recently featured on CW Philly!
Philly Pretzel Factory was featured on a segment during CW Philly's morning newscast on May 17th, 2010. This segment focused on Philly Pretzel Factory's new menu item, the Cheesesteak Pretzel. The segment was made up of members of the news team taste-testing the new product, along with an interview with Philly Pretzel Factory's Vice President of Operations, Marty Ferrill.
Below is a link to the video:
http://cbs3.com/video/?id=103038@kyw.dayport.com
Friday, May 14, 2010
Philly Pretzel Factory was just featured in City Paper!
This Is Happening: The Philly Cheesesteak Pretzel
Friday, May 14th, 2010 at 1:06 pm
posted by Drew Lazor
This coming Monday, May 17, all 100+ Philly Pretzel Factory locations are launching this thing. It is a cheesesteak stuffed inside a soft pretzel. It is called the “Cheesesteak Pretzel.” There’s not much more to say other than that on May 24, all PPFs will give them out for free from 11 a.m. to 2 p.m. That’s about a week and a half from now, which leaves you plenty of time to think about how this is going to change your life. (Read More)
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