Philly Pretzel Factory Featured in Wall Street Journal

The Wall Street Journal recently featured Philly Pretzel Factory franchisee Mark Cooper. Cooper discusses with WSJ reporter Julie Bennett how strategies he picked up in corporate America have helped him achieve success as a franchise owner and operator. Cooper and his wife Karen left the corporate world to get out of the daily grind and take their expertise and apply it to their own business. Karen is responsible for recruiting, training and managing employees while Mark takes the lead on selling pretzels to key decision makers. Below is a PDF of the article.

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