Philly Soft Pretzel Factory featured in the LaSalle Collegian

Philly Soft Pretzel Factory was recently featured in a great article in The LaSalle Collegian, entitled "Philly Pretzel Factory: More than just pretzels." The article published on Friday, March 4, 2011, and was built from a taste test of the new Buffalo Chicken Pretzel at the local Philly Pretzel Factory in Pittsburgh and in-person interviews with managers Katie Koper and Christopher Dowling. In this article, Cheyenne Shaffer writes about her very positive response to the brand new Buffalo Chicken Pretzel at Philly Pretzel Factory. The store managers weigh in on what sets Philly Pretzel Factory apart from the competition, and why their special ingredients make for the most delicious pretzels in town. Cheyenne discusses the franchise’s growth and success in the region. Click here to view the full article.

Philly Pretzel Factory: More than just pretzels
By Cheyenne Shaffer

With a business that continues to expand, Philly Soft Pretzel Factory has set the standard for Philadelphia soft pretzels. Their newest creation, the buffalo chicken pretzel, is a spicy addition to the menu.

The introduction of the buffalo chicken pretzel was marked with an event, that included a massive chicken egg hunt at Love Park, free prizes and samples of the new product. I was able to try the new pretzel recently and wasn’t disappointed. The pretzel is stuffed with chicken, mozzarella cheese, and a special buffalo sauce. The pretzel struck a sufficient balance, being spicy and enjoyable. However, if you are looking for something a bit more fiery and intense, extra buffalo sauce is available.

(Read More)

Philly Pretzel Factory featured in SmartCEO Philadelphia

Philly Pretzel Factory was recently featured in a great article in SmartCEO Philadelphia entitled, “What Makes a Successful Franchisee? Franchisors Share Their Lessons.” The article was built from an in-depth interview with Dan DiZio, where he provides advice to franchisees on finding success in their individual system. The article includes multiple franchisors that are based in the Philadelphia region, where each states some lesson that they have learned from experiences with franchisees. Dan discusses the importance of listening to your franchisees’ ideas and being transparent as a franchisor to continuously make your franchisees feel comfortable with every aspect of the business. Below is the PDF of the article:

Philly Pretzel Factory featured in SmartCEO Philadelphia

Philly Pretzel Factory featured in The Daily Collegian

Philly Pretzel Factory was recently featured in an article in Penn State’s student newspaper, The Daily Collegian, entitled "Buffalo-Chicken Pretzel." The article published February 22, 2011, and was built from a taste test of the new Buffalo Chicken Pretzel at the local Philly Pretzel Factory at Penn State College, which is owned by Dave Rosania. Also, the reviewer gives a few suggestions for other great snacks that can be found at Philly Pretzel Factory. Click here to view the article in its entirety!

Buffalo-Chicken Pretzel
Reviewed by Katie Sullivan

I love anything with buffalo sauce. Buffalo wings, buffalo chicken dip, buffalo-glazed sandwiches. Nothing beats the tangy heat that tickles my tongue after taking a bite of something smothered in buffalo-flavored goodness.

So I was excited to hear about Philly Pretzel Factory’s new buffalo-chicken stuffed pretzels. Advertised with a sticker on Philly Pretzel Factory’s counter picturing a scrumptious-looking pretzel engulfed in orange flames, I was expecting a fiery bite. I went in with high expectations, hoping for a small snack to get me through my next class.

(Read More)

Philly Soft Pretzel Factory featured in BusinessNewsDaily

Philly Soft Pretzel Factory was featured in an article in BusinessNewsDaily entitled, “Groundhog Day: 25 Predictions for Spring’s Small Business,” which published today, February 2, 2011. The article was written by Cynthia Bunting and built from several interviews, including one with Philly Pretzel Factory’s VP of Franchise Development Marty Ferrill, who gets the last word on small business predictions for Spring 2011. Click here to view the full article.

Groundhog Day: 25 Predictions for Spring’s Small Business
By Cynthia Bunting

It’s Groundhog Day, and while Punxsutawney Phil may have a lock on predicting the weather, we think our own readers are best suited to predict what the spring holds for small business.

When the snow melts and the daffodils bloom, business owners will be ready to reinvest, reinvent and redouble their efforts to break new ground, grow and even flourish.

(Read More)

Philly Pretzel Factory featured in QSR Magazine

QSR Magazine recently published an article called “Who needs a $3M TV Spot When You Have Social Media,” in which Philly Pretzel Factory discusses how it plans to leverage Social Media during the big game! Marty Ferrill says that Philly Pretzel Factory wants to use the big game day as another opportunity to engage with its fans and be right there with them during the game. The pretzel franchise will host game time giveaways to keep fans intrigued during the game. Click here to view the article in its entirety!

Who Needs a $3M TV Spot When You Have Social Media
By SAM OCHES

While some companies will be shelling out as much as $3 million for a 30-second TV spot during Sunday’s Super Bowl, some quick-serve chains plan to ramp up their marketing efforts without even hardly opening their wallets.

Toppers Pizza and Philly Pretzel Factory are two concepts that will leverage social media for their marketing efforts on Super Bowl Sunday, a day for which advertising was once reserved only for billion-dollar brands.

(Read More)

Philly Pretzel Factory featured in news segment on Fox Philly

Philly Pretzel Factory was recently featured in a news segment on Fox Philly. The segment shows off Philly Pretzel Factory's new Buffalo Chicken Pretzel. Click here the view the video, or view the video below

Philly Pretzel Factory featured in news segment on CBS Philly

Philly Pretzel Factory was recently featured on CBS Philly in a news segment showing Philly Pretzel Factory's new Buffalo Chicken Pretzel! Click here to view the video, or click on the link below!

http://bit.ly/g4ccrK