Wednesday, April 25, 2012

Philly Pretzel Factory featured in Philadelphia Daily News

Philly Pretzel Factory was recently featured in the Philadelphia Daily News in an article titled, "Pretzel CEO has a TV Twist."  Dan DiZio, CEO of Philly Pretzel Factory, discussed his experience on Undercover Boss and entrepreneurial story. He was also able to touch on details about National Pretzel Day and the promotions running at Philly Pretzel Factory locations.  For the entire article click here or continue below.

Pretzel CEO has a TV Twist
By: Dan Gross

When Dan DiZio sold pretzels on Roosevelt Boulevard and dreamed of opening his own pretzel bakery, he didn’t know what the word “franchise” meant, or that having one store could ever happen.

But now with 120 locations nationwide, the CEO and co-founder of the Philly Pretzel Factory will be on “Undercover Boss” Friday night (8 p.m., CBS 3). DiZio, 40, said he thinks every CEO should go undercover at his business and see how his employees work.

“I was sleeping on bags of flour when we first opened up, but I became a corporate guy,” DiZio said. “I said, I’m never gonna lose my roots in the pretzel business, but to get caught up in boardrooms and meetings you really do lose touch. I forget how hard it was to go to work at 3 in the morning to make pretzels,” DiZio said.

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