Wednesday, December 7, 2011

Philly Pretzel Factory featured in QSR Magazine

Philly Pretzel Factory was featured in an article in QSR Magazine titled, “Tap into this Marketing Win-Win,” built from an interview with Brent Schadler, multi-unit franchisee of Philly Pretzel Factory. Brent discussed the benefits of partnering together with organizations in his community and with national organizations like the Red Cross and the Susan G. Komen Foundation throughout the year for fundraisers as a natural marketing opportunity. By working with larger causes, Brent has been able to help local groups but has been able to more effectively stretch his marketing budget as that is one of the largest expenditures that a business makes throughout the year. Click here to view the full article, or begin reading below:

Tap into this Marketing Win-Win
A Philly Pretzel Factory franchisee reveals how community involvement grows your business, customer base, and brand awareness all at once.

Cheesesteaks aren’t the only food Philadelphia obsesses over. Brent Schadler of Philly Pretzel Factory has been serving pretzels to a loyal community in the City of Brotherly Love since 2008.

Schadler developed a grassroots-style marketing strategy at both of his Philly Pretzel units. He’s not only immersing himself in the community, but also using fundraising as a main source of marketing for his business. While contributing to national organizations like the Red Cross and the Susan G. Komen Foundation, Schadler also delivers business to his units and creates relationships with local schools and churches.

(Read more...)
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